Best Live Betting Sites 2024

The place where you can find the best live betting sites. Our betting guides help you to experience the live action, but nothing compares to having that bet in place and seeing that action unfold in front of your eyes. This is your guide to live sports betting in the UK.

What Are the Best Live Betting Sites?

William Hill

18+. Play Safe. New customers using Promo code BB40 only, Min €10/£10 stake, min odds 1/2, free bets paid as 4 x €10/£10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full Terms & Conditions. #ad

Lad​brokes Sports

18+ New UK + IRE customers. Paypal and certain deposit types and bet types excluded. Min 5 bet within 14 days of account reg at min odds 1/2 = 4 x 5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply.

Betfred Sports

18+ | New UK & NI customers only. Promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Justice League Comics. 7-day expiry. | Play Responsibly | Terms and Conditions apply.

Mr Mega Sports

18+ | Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: €15, max €10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. | System bets not eligible. Neteller,Skrill and Paypal not eligible. | Play Responsibly | Terms and Conditions apply.


18+ | New Players only. The Bonus must be claimed within 30 days from the date it was credited to an Eligible Player’s account. For free bet wagering requirements and minimum odds read T&C’s. |


18+ | New customers only. Min stake €/£10 | 30 days to qualify | Payment method restrictions exist | Play Responsibly | Terms and Conditions apply.

€15+ €15 in Free Spin

18+ | 1st depositors only. Place a £30 qualifying sports bet which must settle within 7 days of registration & receive £15 in Free sports Bets & £15 in Free Spins (Casino & Vegas). | Payment method limitations & wagering req. exist | Cashed out/voided bets do not qualify | Play Responsibly | Terms and Conditions apply.

Grosv​enor Sports
Double The Odds

18+ | UK 1st depositors only (NI excl.). Mobile Exclusive. Bet £10+ on sports & select 100% odds boost to get double the odds.('Double the odds' refers to fractional odds only) Wagering req. apply: min odds of 2 | Cashed out/Free Bets won’t apply | 30 days to qualify | Payment method restrictions exist | Play Responsibly | Terms and Conditions apply.

What is Live Betting?

Back in the day, if you wanted to put a bet down on a football game you could only do so if the match had yet to start. Once the game had begun, all new bets were off. Luckily, we have never had to experience it thanks to the amazing thing that is known as live betting. In the review below you can find out all you need to know about live betting as well as the best live sports betting sites.

Live betting, as you have probably guessed from its name, is when bookmakers let you place bets on markets when the event has already started. For example, let us say that you sign into your online sportsbook account and see that Manchester City are currently taking on Manchester United in the Premier League, and are winning 1-0. However, if you look at the stats and see that United are playing very well and you place a bet on them to score the next goal, you have placed a live bet.

Live sports betting sites will have experienced and talented oddsmakers whose job it is to constantly update odds based on how the match is playing out and how much time is left. When the event has just begun, the live odds available will be similar to the odds that were given before it started. However, as the match wears on, the odds will decrease or increase depending on what is happening.

To give you a better understanding of this, let us take the Manchester City and Manchester United example that we mentioned above. The table below gives you the odds for both teams to win before the game started.

Team Odds
Manchester United 1.80
Manchester City 1.50

Manchester City are slight favourites because they have a host of talent on their team, while United are a bit hit and miss, but can match any team on their day. The game starts and City win a penalty with 15 minutes on the clock. Kevin De Bruyne steps up and confidently scores past David de Gea to give city a 1-0 advantage. The table below give an example of what the minimum odds could then be:

Team Odds
Manchester United 3.00
Manchester City 1.30

The score remains 1-0 until the 80th min and City double their advantage thanks to a screamer from Raheem Sterling. This, as can be seen in the table below, will change the odds dramatically as there are just 10 minutes or so of the match remaining.

Team Odds
Manchester United 21.00
Manchester City 1.01

This is just an example, but the process will be exactly the same at any betting sites live football streaming.

Betting Sites With Live Streaming – Which ones are the best?

Nowadays, most of the betting sites that you will encounter will offer live streaming and sometimes online casinos as they know that they are features that most customers are looking for. Live streaming is a great feature as it gives players the chance to watch some of the action before they go ahead and place some live bets on it.

Although many sites have a live streaming feature, there are some that are better than others. Below we are going to take a look at three of the best live sports betting sites that we believe have the best live streaming features.

William Hill

William Hill are at the top of their game when it comes to live streaming, as they stream around 60,000 different live events each year. They will provide live free streams for football matches from some of the world’s top leagues as well as qualifying matches for international tournaments, tennis majors, cricket, snooker, darts, basketball, handball, badminton, netball, and many others. They have a fantastic live stream schedule which gives you the opportunity to plan what live streams you are going to watch in advance. To add to this, they have an attractive Welcome Bonus, reasonable odds, plenty of markets for you to bet on, and more than enough deposit options. Remember that when it comes to the Welcome Bonus you should read the T&Cs, so you know what the wagering requirements are (wagering requirements are usually lower for bookmakers than online casinos), whether you need to add a code, how many days you have to use your new bonus as well as other important T&C that apply. It is also healthy to note that they are known for giving casino bonuses too.


There are many sports gamblers who do not know a lot about Unibet, but they are one of the biggest betting sites in Europe and they stream around 40,000 events to their players each year. As this site has a more continental outlook it streams plenty of events that are not streamed by betting sites that are focused on the UK market. If you would like a through variety of European and world football leagues but still want to be able to watch sports such as tennis, snooker, horse racing, darts, and FA Cup games, then this is a site you should be looking at. Most of their streams are free to watch, but if you want to watch some horse racing then you will need to place at least a £1 bet in order to watch the race. With Unibet doubling as a betting site and online casino, they provide a variety of casino games from a rich mixture of popular casino software providers.


If you thought William Hill’s 60,000 live streams a year was impressive, you will be blown away by the fact that Coral provides their customers with over 100000 live streaming events each year, roughly 2,000 each week. Most of the live streams are free to watch so long as you have some money in your account but, in order to watch horse racing live streams you will need to bet at least £1 on the race. Coral has an amazing multi-view feature that gives you the option of watching multiple streams at once. You will be able to find streams for all the most popular sports. Just like with William Hill, you will find a great Welcome Bonus, competitive odds, and plenty of sports betting markets.

How to Bet Live In Play at Live Sports Betting Sites

Placing a live bet is something that is not much different to placing any other type of bet. Below we have outlined the process that you will have to go through if you want to make a live bet.

  1. Sign into your online sportsbook account and locate the sports betting page of whatever sport you want to bet on
  2. Find a live game that you like the look of, select it, and all the current available live in play markets will pop up. Take a look at the stats and watch some of the match if there is a stream available and then decide what market you would like to bet on
  3. Once you have made up your mind, select the market and it should be automatically added to your betting slit. The next decision that you have to make is to decide how much money you are going to place
  4. Once you have made your final decision, deposit the monetary value into the box and submit your stake. Congratulations, you have just placed a live bet

Which Sports Can You Place Live Bets On?

Nowadays, there are plenty of sports that you can place live bets on. In fact, if a sportsbook has markets for a particular sport, then you can guarantee that you will be able to place live bets on it. Below we have provided you with a list of some of the major sports that you will find live betting for.

  • Football
  • Rugby
  • Cricket
  • Tennis
  • Basketball
  • Snooker
  • Golf
  • Horse Racing
  • Formula 1
  • Boxing
  • Table Tennis
  • Greyhound Racing
  • eSports

Tips for Live Betting at the Best Live Sports Betting Sites

We asked our tipster Andrew to give you some tips for live betting and this is what he had to say:

“When it comes to live betting, the best piece of advice that I can give you is to look at the live stats. If there is a stream available, then I recommend that you watch that too before you go ahead and place a bet. At the end of the day, bookies do not offer live stats for the sake of it – they offer live stats to help you decide what live bets to place. Without any live stats or live streams, it would be near enough impossible to understand how a match is going. How can you place a reasonable live bet if you do not know which team has been dominating? You cannot, so do yourself a favour and make use of live stats and streaming”.

Are There Advantages to Betting Live?

One of the biggest advantages of advantages of betting live is that you will often be able to claim a lot more value. For example, a bookmaker could offer odds 1.40 for a favourite before the match has started, but if they go behind early on, their odds will increase. They will still have a good chance of winning the game, so you could decide to take advantage of the better odds on offer.

Or, maybe you happen to be a gambler that likes to bet on the total number of goals that will be scored in a game. The odds for such a market like over 2.5 goals will increase when time passes without a goal being scored. If you can hold your nerve and wait for the correct moment, you can find yourself using some much better odds.

Another big advantage of being able to place a live bet is that there is a lot of markets on offer and bookies are adding new ones as often as they can so that they can help to keep gambling interesting.

Are Their Disadvantages to Live Betting?

One disadvantage of placing a live bet is that you might feel that you are a bit pushed for time. Like Andrew said, you should take the time to check the live stats and watch a live stream if there is one available, but you cannot do this for too long because you might miss the boat. Anyone who has done plenty of live betting will know how frustrating it can be when you have a bet in your mind then watch that outcome play out before you have had time to place the bet.

One other disadvantage is that you can lose plenty of money if you are too careful. Some sports betting fans will lose an in-play bet and then go ahead and place another right away in order to try and cover the stake that they just lost. If they lose that one too, they will place another stake. They have now lost more money than they originally wanted. When you are placing live bets, one of the important terms to keep in mind is to ignore your ego. If you lose a bet, just accept it. If you do not like the idea of live betting you gight want to check out live csinos. If you are interested in them, we have written online casino reviews to guide you through the process.

Sheldon’s View about Live Betting

I love placing accumulators before events have started as I love the thrill that is attached to this type of bet. For me, there is nothing better than following each game in the accumulator and watching as I get closer and closer to winning large sum of money. However, I must say that I love live betting too. I am a huge cricket fan and I often find myself at live cricket betting sites placing live cricket bets. One of the things that attracts me to live betting is the power trip that I get when I get a prediction right. If you bet on sports regularly but are yet to place a live bet, I recommend that you do as it will make your gambling experience even more exciting.

Therefore, my advice to you is that you should make regular use of the cash out feature and over time you will come up with your own strategy as to when to take the offer, and when to let your bet run to the end.


How does live betting work?

Live betting, sometimes known as in-play betting, is when you place bets on a sporting event that has already started. This is different to placing a pre-match bet because with live betting you have to react quickly to what is happening in the race or match as the odds continuously change. If you take ages to place a live bet you will end up missing your chance.

What is the best live betting site?

William Hill, Unibet, and Coral, in our opinion, are the best when it comes down to live betting. These three sites offer thousands of free streams (unless you are watching horse racing, but that will only cost you £1. We recommend that you take the time to read our bookmaker reviews so that you can find the best betting site for you.

What are the advantages of betting live?

There are a few advantages that apply to live betting, but the main one is that you will sometimes be able to find more value. For example, a bookie could provide odds of 1.50 for a tea to win a game before it has started, but if they go behind unexpectedly, the odds will increase. They will still have a very good chance of winning the match, so you could get a better profit thanks to some better odds.