Free Bets for Existing Customers

Find the best free bets site offers for existing customers hand picked by our team of experts.

What Are the Best Free Bets for Existing Customers in the United Kingdom?

William Hill

18+. Play Safe. New customers using Promo code BB40 only, Min €10/£10 stake, min odds 1/2, free bets paid as 4 x €10/£10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full Terms & Conditions. #ad

Lad​brokes Sports

18+ New UK + IRE customers. Paypal and certain deposit types and bet types excluded. Min 5 bet within 14 days of account reg at min odds 1/2 = 4 x 5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply.

Betfred Sports

18+ | New UK & NI customers only. Promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Justice League Comics. 7-day expiry. | Play Responsibly | Terms and Conditions apply.

Mr Mega Sports

18+ | Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: €15, max €10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. | System bets not eligible. Neteller,Skrill and Paypal not eligible. | Play Responsibly | Terms and Conditions apply.


18+ | New Players only. The Bonus must be claimed within 30 days from the date it was credited to an Eligible Player’s account. For free bet wagering requirements and minimum odds read T&C’s. |

When we encounter a bookie that piques our interest, then we will obviously be quite interested in the different bonuses that they offer their players. We do not want to sign up with a bookmaker that does not offer any enticing bonuses or promotions. In this review, we are going to be talking about betting bonuses, common terms & conditions that are attached to them, and all that you should know about them.

Here Are Some Quality Free Bets for Existing Customers

The UK gambling scene is already pretty saturated with hundreds of online sports betting sites, which means bookmakers have to offer a unique Welcome Bonus in order to attract new players to sign up. While new customer bonuses are great, you want to open an account with a bookie that continues to reward you after you have signed up. In this guide, you will learn all about free bets for existing customers.

What Exactly is a Free Bet?

If you are new to the world of online sports gambling, you might be a bit unsure as to what a free bet is exactly. Well, you will be glad to find out that a free bet is just what it sounds like. It is a bet that you can place on sporting events without having to risk your own money. However, the terms and conditions of the free bet will usually vary depending on the bookie you have signed up with.

For example, your free bet bonus might come in the shape of credits that you can place on any market, or it might come in the form of your stake back if the first bet you place does not go for you. In most scenarios, you will need to have some money in your sportsbook account before you can take advantage of the free bets on offer. No deposit free bets do exist, but they are rare and low in value when they do pop up.

Types of Free Bet Promotions for Existing Customers

There are different types of free bets that you can encounter when gambling online. Now, the difference between the free bet promos might not be extensive, but it is still vital that you know which each one entails. Therefore, we are going to take a look at three of the most common ones right now.

Stake Not Returned: This is your standard type of free bet where the bookmaker will give you a free bet with a specific value, and you just have to place it one of the markets that the bookie offers. Sometimes, you will be allowed to use your free bet on a multiple bet, which will increase the odds and your potential winnings. If you free bet, whatever you place it on, goes on to be a winner, you will receive your winnings minus the free bet stake. In other words, if you place a £10 bet and you win £50, you will receive £40 in your account.

Risk-free bet: With this type of free bet, you are required to place a first wager using your own money, but if it goes on to be a loser, your stake, up to a certain amount, will be given back to you in the shape of a free bet. The risk-free term is not entirely correct if you do not get the refund in money, but it is still a nice free bet promo that existing players can claim.

Money Back is something specific happens: A lot of money back offers will give a refund in the shape of a free wager if something specific happens in a sporting event. Online bookmakers like to run these promos for big events, so you might see an offer such as, “Money back in a free bet if a Harry Kane scores the winner”. Many of these type of free bet promotional offers will be in relation to horse racing, so you might get your stake back in a free bet if your chosen horse comes in second or loses by just a length.

Bet and get: A lot of free bet offers will require you to make a qualifying bet before you can claim the bet credit. For example, you might be told that if you bet £5 on a football match between Manchester United and Manchester City before it starts, you will receive a free £5 live bet for the same game.

Free bet for each goal: This is one of the more interesting and creative free bet promos for existing players as it involves free bets getting handed out whenever a goal is scored. In order to qualify for such free bets, you will likely need to make a bet on the event. Once you have qualified, you will be given some small free bets. If a bookmaker sponsors a team, then they might run such a promotion.

Free bet club: A free bet club is an ongoing promotion that many bookies now run. You just need to place a certain number of bets in a week and, once you reach the quota, you will be a free bet. This is the bookmaker’s way of rewarding you for the loyalty that you have shown.

Free to Enter Contests: There are an increasing number of bookmakers that are offering their customers free competitions regularly. These do not guarantee a return, but most of the time there is no entry fee, so it is definitely worth your while having a punt. After all, if you can enter for free, you do not have to worry about losing money. For example, Ladbrokes will regularly provide you with three random matches, and you have to guess the scores of the three matches to win cash prizes. If you get one game scores right, you get a £1 free bet. If you get two game scores correct, you will get a £5 free bet. If you get all three game scores correct, you will win £100 of cash.

N.B. Regardless of the free bet that you are able to claim, there is something that you should always do before claiming a bonus and that is take the time to look at the T&Cs that apply. Every bonus that you come across in the world of online gambling will have a number of terms and conditions attached to it. You need to take the time to read each T&C so that you can learn what the wagering requirements are (most free bets do not have wagering requirements), what the min and max odds are, how many days you have to use your free bet and so on.

Bonus Offers for Existing Customers

Below we are going to take a look at some of the best bookmakers that currently offer fantastic bonus offers for their existing customers.


Unibet has a free bet club for existing players that make in-play bets. With this promotion, you will receive a £10 free in-play bet when you place at least five live bets of £10 or more on football, tennis, cricket, darts, or basketball.

How you can join:

  • Go to Unibet’s promotions page and opt-in for this promotion.
  • Place at least five live bets of £10 between Monday and Sunday with min odds of 2.00. If you are going for a multiple bet instead of a single, each selection has to have min odds of 2.00.


At the time of writing, BetFred have a number of cool free bet offers available to exisiting customers. One of these is an ACCA insurance, which is where you can place a 5-fold pre-match football acca on matches from selected leagues, and if you lose your bet because of just one of your selections, you will get your stake back in the shape of a free bet – the maximum free bet you can get is £10.

If you are into your horse racing, then you are going to like this next free bet offer. They currently have a promo where if you place a bet on a horse race and your chosen horse finishes in second place, you will receive your stake back as a free bet up to the value of £10. Another horse racing free bet offer is that if your horse comes in second place to the SP favourite, then your stake, up to a value of £10, will be returned to you in the shape of a free bet.

If you love to bet on greyhound racing, then BetFred also has a free bet offer for you. If you place a single bet on three greyhound races at odds of 1.50 or more over chosen days, you will be treated to a free bet that is the average of your stakes up to a value of £10.


Bwin are currently offering a great free bet offer for the European Championship. What you have to do is place a £10 bet on who you think will win the Euro 2020, and whenever your chosen team wins a match, you will be given a free bet that has a value of £2.

If you are more of a risk taker, then place £20 on the team that you think will win the European Championship, and you will receive a £5 bet for every game that they win in the tournament.

William Hill

William Hill is another sports betting site that currently offer many different free bet promotions. Like Bwin, they have a Euro 2020 free bet offer where if you make a £10 bet on a team to win the European Championship, you will receive a £5 free bet every time your chosen team wins a match during the group stage.

If you are a fan of tennis, then you will like their 10% of your in-play losses back in the shape of a free bet offer. With this promo, at the end of each week, your losses on single in-play tennis wagers will be calculated, and you will receive 10% of it in the shape of a free bet. You will be able to get a maximum free bet value of £100. There is also the same offer available for cricket matches.

N.B. Bookmakers are changing their bonuses similar like online casinos, both those for new customers and those for existing customers, all of the time in order to stay fresh and relevant. A bookmaker that does not bother to update their bonuses is one that people will get bored of quickly. There are more than 500 bookmakers out there that British sports betting fans can register with, so British punters do not need to settle for an average bookie. Therefore, there is a chance that the bonuses we mentioned above, are no longer being offered at their respective bookie when you go to take a closer look. While this might be annoying at first, the new bonuses that will be on offer will be just as good.

How Do You Use a Free Bet?

Let us pretend that you have just been given one of the free bets that we mentioned above. How exactly would you go about using it when you are having your next gambling session? Well, you will be glad to hear that it is very simple to do so, even for those who are new to sports betting.

We have briefly outlined the process for you below – please not that this process will be the same for whatever sport you are placing a bet on.

  • Locate the sport that you want to place a wager on and then find a market you like the look of.
  • Select the market and it will be added to the betting slip, which should appear on the right.
  • Place a tick inside the “Free Bet” box to indicate that you would like to use the free bet given to you.
  • Click submit, and you have just made a free bet.

N.B. While the majority of bookies will not allow you to split up your free bet wager, there are some that will. If you are awarded a free bet that you have the option of dividing, then all that you need to do when making your next free bet is to decide how much of it you will spend. Obviously, if there is no splitting option available, you will spend all of your credit at the same time.

Are There Promo Codes for Existing Customers?

This simple answer to this question is that it depends entirely on the sports betting site that you have an account with. Sometimes you will be required to enter a promo code in order to claim the Welcome Bonus that is on offer, while other times there is no bonus code that needs to be added.

When there is a promo code to add, it is very important that you input it, otherwise you will not be credited with whatever bonus is being offered. The promo code that is needed will usually be in big letters in the bonus banner, so it is hard to miss. Also, it will be mentioned in the terms and conditions, so there really is no excuse for you not realizing that there is a promotional code that needs to be added.

What to Keep an Eye on When Selecting a Free Bet Offer

Below you will find a list of questions that you should ask yourself when you are thinking about claiming a particular free bet.

  • What is the minimum that you need to deposit?
  • What is the minimum that you have to bet?
  • What can you use your free bets on?
  • What odds do you have to use to qualify for the free bet?
  • What odds are you allowed to use for your free bet?
  • How long do you have to place your free bet bonus?
  • When will you receive your free bet?
  • Do you have to place a specific number of bets before being able to claim the bonus?

Like we said earlier, but we will repeat now for emphasis, it is vital that you take some time to read all of the T&Cs that apply so that you do not accidentally end up forfeiting your bonus money.

The Advantages and Disadvantages of Free Bets

Everything in life comes with its advantages and disadvantages, and below we shall take a look at some of the main pros and cons of free bets.



There is no financial risk

You do not get your stake back

You have the chance to take a risk

Can be tricky to reach the qualifying criteria

Help to increase entertainment levels

You have to pay something to receive the free bet

Free Bet Tips for New and Existing Customers

Below we have given you some fantastic free bet tips that you should keep in mind should you be given a free bet. We are definitely not forcing you to heed these tips, but you would be doing yourself a big favour if you did.

Hedge your bets: If you already have a bet in mind, then you can use your free one on another outcome for the same match. For example, you could put money on the home team to win a football game and then put your free bet on the away team to win or draw. You might not end up walking away with a small fortune, but you will definitely walk away with a profit that you can invest later on.

Do your research: When you have been given a bet, we know that you will be tempted to put it on an outcome with huge odds and hope that you get lucky and make a big win. While we are certainly not averse to this, we do recommend that you get into a habit of it as you will just lose most your free bets. Instead, we suggest that you do some research and locate a value bet. A value bet is one that has a much better chance of happening than the sportsbook’s odds would otherwise suggest. If you make sure that you place your free bet on an outcome that has value, not only will you have a good chance of winning, but you will make a nice profit.

Some Final Words from Sheldon

“We are certain that you now know everything that you need to know about betting site offers. Anything that we have not mentioned on this page is something that you do not need to worry yourself about. I would just like to remind all our readers that gambling is meant to be fun and that if you think that you might be developing an addiction then you should get in touch with some professionals who can help you out. I would suggest that you head on over to the begambleaware advert.”

Free Bets FAQs


You will not be able to withdraw the stake, but the winnings earned from a free bet can certainly be withdrawn. So, if you make a £5 free bet with odds of 3.00 and it wins, you will get £10 in your account.


Free bets are given to both new and existing customers. Online bookies need to make sure that both their new and existing players are kept satisfied because the online sports betting industry is one of the most competitive around.


Yes, most of the time you will have the option to use your free bet on whatever sport you want. However, if you have received a free bet for a certain event, such as the Cheltenham Festival or the Grand National, then you will obviously have to use the free bet on those events.