Enhanced Odds Offers: All You Need to Know about This Type of Promotion

The page where you can find the best enhanced odds betting sites from our criteria and our experience.

Betting sites are always on the lookout for innovative ideas that will become a trend and eventually lead to more customers opening an account with them. We saw this with development of live betting, and then the cashout feature, which were two schemes that caught on quickly and can now be found at many sportsbooks. The latest innovation is what is known as enhanced odds. If you are regularly on betting news sites and social media, then we are sure you have heard about this kind of offer, but what is enhanced odds meaning exactly? Well, keep on reading, and you will find out all you need to know about enhanced odds in this betting guide.

UK's Best Enhanced Odds Offers for June 2024

William Hill

18+. Play Safe. New customers using Promo code BB40 only, Min €10/£10 stake, min odds 1/2, free bets paid as 4 x €10/£10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full Terms & Conditions. gamblingtherapy.org #ad

Lad​brokes Sports

18+ New UK + IRE customers. Paypal and certain deposit types and bet types excluded. Min 5 bet within 14 days of account reg at min odds 1/2 = 4 x 5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. www.begambleaware.org

Betfred Sports

18+ | New UK & NI customers only. Promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Justice League Comics. 7-day expiry. | Play Responsibly | Terms and Conditions apply. http://www.begambleaware.org

Mr Mega Sports

18+ | Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: €15, max €10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. | System bets not eligible. Neteller,Skrill and Paypal not eligible. | Play Responsibly | Terms and Conditions apply. http://www.begambleaware.org


18+ | New Players only. The Bonus must be claimed within 30 days from the date it was credited to an Eligible Player’s account. For free bet wagering requirements and minimum odds read T&C’s. | www.begambleaware.org


18+ | New customers only. Min stake €/£10 | 30 days to qualify | Payment method restrictions exist | Play Responsibly | Terms and Conditions apply. http://www.begambleaware.org

€15+ €15 in Free Spin

18+ | 1st depositors only. Place a £30 qualifying sports bet which must settle within 7 days of registration & receive £15 in Free sports Bets & £15 in Free Spins (Casino & Vegas). | Payment method limitations & wagering req. exist | Cashed out/voided bets do not qualify | Play Responsibly | Terms and Conditions apply. http://www.begambleaware.org

Grosv​enor Sports
Double The Odds

18+ | UK 1st depositors only (NI excl.). Mobile Exclusive. Bet £10+ on sports & select 100% odds boost to get double the odds.('Double the odds' refers to fractional odds only) Wagering req. apply: min odds of 2 | Cashed out/Free Bets won’t apply | 30 days to qualify | Payment method restrictions exist | Play Responsibly | Terms and Conditions apply. http://www.begambleaware.org

What Are Enhanced Odds?

Banknote - Enhanced Odds Banknote - Enhanced Odds

Enhanced odds, you will be glad to hear, are pretty simple to get to grips with. A bookmaker will take a sporting event and decide to make an artificial increase on their odds that they were offering. These new odds are known as enhanced odds, and while you will find some terms and conditions attached, there are plenty of benefits to you, the punter. The main benefit being that you will be able to make a larger profit should the bet that you make turn out to be a correct prediction.

What Are Price Boosts and How Do They Differ from Enhanced Odds?

Sometimes you will come across the term price boost and punters sometimes get confused about the difference between betting enhanced odds and a price boost. So, what exactly is the difference? Well, the concept is pretty much the same, however enhanced odds usually offer much higher odds.

For example, for Harry Kane to score in an upcoming match for England, a bookmaker might offer enhanced odds of 2/1 to 25/1. A price boost, on the other hand, would probably see the odds move from 2/1 to 4/1 at the most. While the enhanced football odds are obviously better in this example, price boosts are still good because they allow you to land a higher profit than you would have done. Any type of increased profit margin is always good in our opinion.

Different Types of Enhanced Odds Offers

Nowadays, you can find a wide variety of enhanced odds offers, and below we are going to take a look at some of the most popular ones that you will encounter.

Price Rush

The Price Rush was made famous by Betfair, but what is it? Well, a Price Rush is a promo that offers enhanced odds for a particular event but only for a limited amount of time. For instance, the enhanced odds made be available for a couple of hours or a couple of days. In some cases, they could be available for as little as ten minutes, meaning that you will have to act fast if you want to take advantage of the new odds on offer. If it goes beyond a couple of days, then we do not really think it can be considered to be a price rush.

The good thing about a Price Rush is that the odds on offer can sometimes be pretty generous. We guess it is because the bookies feel that they can be more generous since they know less people will have the time to make use of a Price Rush.

In-Play Goal Boosts

You will not be winning any prizes for guessing what this kind of enhanced odds is about. There are quite a few enhanced odds bonus offers that are specific to particular markets, but this is one we come across more often. It is the in-play side of things that separates this one from other enhanced odds offers. For example, you might get a market for a goal to get scored in the next minute, with the odds getting higher as the minute ticks by.

Price Match

This is probably one of the best types of enhanced odds that you can come across. Even when you are making use of enhanced odds, the fact is that there could still be better odds on offer elsewhere. Some people might not consider a Price Match to count as enhanced odds, but since they still function like them, we consider them to be relevant to this article.

A Price Match is basically the promise that the odds you are betting on are the best for that market when compared to their rivals. If you come across a bookie that offers better odds, then they will happily match those odds. This is known as a best odds boost. You will usually only find a Price Match offer when betting on horse racing, but you can sometimes find one for other markets.

Enhanced Place Term

This is another one that is common with horse racing, but, in theory, it can be utilised with any sport where it is possible to place each way bets. What this promotion does is increase the place terms. For instance, let us say that a bookmaker usually pays out an each way bet for the top four, well with an Enhanced Place Term promo, they will move it up to five, increasing your chances of landing a winner.

Why Do Sportsbooks Offer Enhanced Odds?

We believe it is fair to say that enhanced odds promotions offer some of the best value around when compared to other promotions. They do not usually have wagering requirements that you have to contend with, and you will often end up using enhanced odds by doing what you have always been doing. When you can get added benefits with no extra effort, it is the sign of a quality promo.

For example, let us say that England are playing in a cricket game, and we sign into our sportsbook account to take a look at the different odds that are on offer. We then see that they are offering enhanced odds on Jonny Bairstow to top score for England. His original odds stood at 3/1, and now they are 5/2. The 3/1 translates into a 25% chance, while the 5/2 translates into a 28.6% chance. This means that you will get 3.6% more on your winnings should he go on to top score. If you were going to bet on Bairstow to top score anyway, then it requires nothing extra from you, and this is as close as something for nothing that you will find in the gambling world.

So, why is it that bookies offer such promos? Why are they happy to be giving away extra money? Well, the answer is pretty straightforward and, in our opinion, bookies have two main reasons for doing so.

The first one is that they want to encourage people to bet on certain markets, ones that they think have the potential to attract plenty of business, and they want to give their customers an incentive to bet on them. It is basically an advertising ploy. The second main reason is that bookmakers always have to outdo their competitors because a failure to do so will see their customers take their custom to another bookie. So, their enhanced odds generosity is there to improve their product and make sure that they have plenty of customers placing bets with them.

Enhanced Odds Sign-Up Offers

While the majority of welcome bonuses that you come across will be ones where the sports betting site that you are interested in opening an account with will be happy to match your deposit up to a certain value or will provide you with a free bet once you have placed an initial bet of a specific value, sometimes you will come across enhanced odds sign up offers that you can take advantage of.

A bookmaker that offers a new customer enhanced odds will choose a specific event and offer a huge price enhancement for it. However, it must be pointed out that in most cases you will only be allowed to place a small wager on the market that is being offered. This makes perfect sense since if the bookmaker gave everyone a free reign to bet whatever amount they like, then they could end up losing an awful lot of money if a lot of people take advantage of their enhanced odds new customers offer.

Since these offers are for specific events, they are not available for a long period of time. Once that particular event has passed, the offer will obviously become invalid. So, if you are looking for a sports betting site to sign up with and come across one that offers enhanced odds for new customers that you like the look of, you should jump on it before it disappears. When it comes to betting sites that offer the best enhanced odds sign up offers, we recommend you look at William Hill.

Enhanced Odds Existing Customers

Back in the day, even the best online betting sites used to concentrate on getting as many new customers signed up to them as possible. Once you had signed up for the site, you were mostly ignored when it came to bonuses and promotions. However, this, we are glad to say, is now a thing of the distance past.

This is because the online betting world is so competitive now that online bookmakers can no longer be confident that once they have got you snared, that you are there for good. Nowadays, if you are not content with the services that you are being offered, there are plenty of other great bookies that you can open an account with.

It is for this exact reason that all of the best bookies nowadays will make sure that their existing customers get their fair share of enhanced odds bonuses. If you sign up with the best bookmakers, then you could find yourself getting weekly enhanced odds offers to take advantage of.

Key Terms and Conditions for Enhanced Odds Bonuses

Enhanced odds promos, for the most part, are pretty simple and easy to get to grips with. This is what makes them so popular among sports bettors all over the world. However, there are a number of things in the T&Cs that you should look out for, and we are going to take a look at these right now. Whenever you are making use of a bonus, no matter what kind it is, it is important that you read every T&C closely first.

  • Minimum/Maximum stake: This is pretty self-explanatory really. The bookie might have both a min and max stake that you can place on the enhanced odds that they are offering. This is done to lower their risk, which is understandable. If the bookie has not made this obvious, then you can contact the customer service team and ask them if there are any minimum and maximum betting limits. Or, you could just try you luck and place the bet - if it gets rejected, then you can resume that you have not passed the threshold.
  • Deposit methods: Like online casinos, the bookmaker has the right to prevent those who use certain banking methods from claiming the bonus. Most often, you will find that payment methods such as Skrill, Neteller, and PayPal are prohibited when it comes to claiming bonuses due to the fact that there was a time when people were using these methods to carry out fraudulent activity and claim multiple bonuses.
  • Country restrictions: As with the deposit methods, the bookmaker can, if they so wish, prevent their promos from being claimed in certain countries. This will usually be made crystal clear in the general terms and conditions.
  • Only for new players: One thing that you definitely need to do is ensure that the market is open to you. Some offers are only available to new players, or those who have signed up or deposited in a particular time frame. For example, it might only be available to those who signed up in the last two weeks.
  • Maximum winnings: There might be a limit on the max winnings that you can land from an enhanced bet offer. This maximum limit is not always obvious, so do feel free to check with the customer care team if you have any confusion.
  • Free bet: One final important thing to find out is whether you extra winnings will be given to you as money or a free bet. If they are paid in free bets, it means that you will not be able to withdraw those winnings until you make another wager and win it.

A Closer Look at Our Favourite Enhanced Odds

One thing that you can guarantee about promos is that they are always subject to change, and enhanced odds are a prime candidate for change. There are plenty of enhanced odds available out there, but they change often and are usually just used for certain events.

Please keep in mind that the ones we are going to discuss below are subject to change. However, with that being said, we feel that these bookmakers offer the best enhanced odds around. So, if you are looking for great enhanced odds, you would be doing yourself a favour by opening an account with any of the following.

William Hill Enhanced Odds

Those who register with William Hill will have a plethora of enhanced odds to choose from regularly. In fact, if you were to quickly head over to their website right now, we are pretty sure that you will come across an enhanced odds offer in next to no time, and we are also sure that it will have plenty of value attached to it.

What really makes William Hill stand out when it comes to enhanced odds is that they guarantee the best odds with their enhanced odds. However, we must stress that this is not the case with every single enhanced market that they offer. This is actually a good thing because it would be impossible to provide a best odds boost with all markets, so having a mixture allows them to offer as much value as they can across plenty of different markets. For those markets that do qualify though, they will compare their odds against the likes of Paddy Power, Bet365, SkyBet, Ladbrokes, Coral, Betfred, and BetVictor, some of the biggest names in the business.

Paddy Power Enhanced Odds

This sportsbook is known for the great value that they offer for horse racing markets, although we must stress that they do offer enhanced odds for a variety of other sports too, especially football enhanced odds. Remember above that we spoke about Enhanced Place Terms? Well, if you sign up with Paddy Power and are into your horse racing, then you will be happy to find out that they offer Enhanced Place Terms each day.

For particular races, those that have 16 or fewer participants will have the first four place paid, races with fewer than eight horses will have three places paid, and a race with fewer than six horses will pay out two places.

Betfair Enhanced Odds

When it comes to the betting world, it is safe to say that Betfair do not often put a foot wrong. They have a wide variety of markets, the biggest betting exchange in the world, and offer excellent promotions regularly. They are the ultimate Jack of all trades and they have proven time and time again that they have the ability to innovate. A perfect example of this is the cashout feature, that you will now find at most sports betting sites.

It is nice and easy to see the enhanced odds that are available at Betfair, and you even get to see them a couple of days in advance, meaning that you have more than enough time to make a decision. Obviously, since this is Betfair that we are talking about, they will always offer you competitive values.

Coral Enhanced Odds

Coral like to focus their enhanced odds offers on new customers, offering huge weekly price boosts to short-priced accas. They are the most popular during the footballing season when the best teams from the best leagues are all lumped together at highly inflated odds. For example, they might offer Chelsea, Manchester City, Real Madrid, and Bayern Munich all to win at huge odds of 50/1. If they all win, and there is a high chance that they all will, then you will receive a big payout that is often paid in free bet increments of £5.

You can use these free bets on any sport markets you like, but keep in mind that you will not get the stake value back if you happen to win.

Bet365 Enhanced Odds

Bet365 are considered by many to be one of the biggest and best betting sites in the world, and definitely one of the top UK betting sites, so it should really come as no surprise to find them on our list of bookmakers with the best enhanced odds. In fact, if you are looking for enhanced odds on some of the biggest football matches, then Bet365 will certainly not let you down. You will find enhanced odds for the big football competitions such as the English Premier League, English Championship, English League 1, English League 2, English FA Cup, English EFL Cup, UEFA Champions League, and the UEFA Europa League.

As well as enhanced odds for football, they also have enhanced odds for horse racing, but races in New Zealand, Australia, Japan, Hong Kong, and Singapore are exempt from the enhanced odds offers.

What Are the Most Popular Markets for Enhanced Odds

As we have mentioned above, you will find enhanced odds at bookmakers for a variety of sports, but there are some sports that bookies tend to select a lot more than others, and one of these happens to be football. This makes perfect sense since football is the most popular sport in the world, and many love to bet on it at quality football betting sites.

Thus, throughout the English Premier League season, you will find more enhanced odds options than you can shake a proverbial stick at. In fact, we all love Super Sunday, and betting on the matches on this day would just not be the same without any enhanced odds on offer. During the season, you will find enhanced odds, big and small, and in some cases, you can get boosts as high as 100/1 for accumulators at a variety of UK betting sites. You might also, at times, be lucky enough to get your wager refunded in the shape of a free bet if you happen to end up as a loser.

Another sport where you will regularly find luxury odds is in horse racing. This is particularly true when there are big horse racing events on such as the Grand National, Cheltenham, the Epsom Derby, Royal Ascot, and Guineas.

Matched betting enhanced odds is something that you are able to do too, and working out your stake should be is pretty simple since you will find "enhanced odds as free bets" on any matched betting calculator. So, there are times when you can use the enhanced odds alongside free bets at a betting exchange site to do some matched betting and ensure that you end up with a profit.

Can You Cash Out Enhanced Odds Bets?

This is a question that we get asked quite regularly, and the answer to this question is that you will not be able to. If you take the time to look at the terms and conditions, you will see that most state that this is the case. The reason why you will not be able to cashout such bets if they are part of a Welcome Bonus is that they are there to attract new punters and, with winnings being paid out as free bets quite regularly, you will not be able to turn this into money.

For enhanced odds for existing customers, bookies price bets in order to give themselves the advantage, and they are drastically reducing this advantage when they offer huge odds on particular markets via enhanced odds bonuses. Thus, since they have made this compromise, they will not let you cash out your bet since the odds already started out a lot higher than usual.

How You Can Profit with Enhanced Odds

Why would you be content with ordinary odds when there is the possibility of getting much higher odds and a higher profit? However, the lure of these deals should definitely not distract you from making use of your normal betting techniques, especially if you have a steady income.

In our opinion, enhanced prices for single bets are the way to go. Some sports betting sites will only offer enhanced odds on accas and trebles, and while these can also be good if you like to place multiple bets, it takes just one entry on a combo bet to ruin your whole wager, so you need to be cautious.


What Are Enhanced Odds Offers?

They are enhanced odds betting promotions where the standard odds offered on a particular market or sporting event has been improved by the sports betting site. Sports bettors love taking advantage of some promotions as it gives them the chance to win more profit than they usually would.

What Difference Exists Between Enhanced Odds and Price Boosts?

Well, with some bookmakers, there is no difference. However, enhanced odds usually offer odds that are much higher than the odds for a price boost. For example, a bookmaker might offer enhanced odds of Manchester United to win and instead of them being 2/1, they offer odds of 15/1 for them to win. In the case of a price boost, the most likely scenario is that the odds would be boosted from 2/1 to 4/1, at the most.

Do All Bookies Offer Enhanced Odds?

The answer to this question is a definite no. While more and more bookies are jumping on the enhanced odds wagon to attract new players and keep existing players happy, there are some out there that do not offer this kind of bonus. However, you will be happy to hear that most of the best bookmakers out there do.

How Do I Claim Enhanced Odds?

Enhanced odds will be offered to you either via a promotion or it will be advertised on the sportsbook's homepage. If you want to take advantage of enhanced odds, then you do so by doing the exact same thing that you would do were you to place a normal bet. It is as simple as that.

Are Enhanced Odds a Welcome Bonus?

Most of the time, enhanced odds are offered to all players at a betting site, except if there are banking or country restrictions in play. However, there are times when enhanced odds are only offered to new customers as a form of a Welcome Bonus. In such cases, this should be made immediately clear by the bookmaker in their terms and conditions. This is why you should read the T&Cs before you start making use of any bonus or promotion.