Best Betting Site Offers in UK 2024

Find the best betting site offers hand picked by our experts. Our guide to betting offers will help you to understand the many promotions and bonuses that come with sports betting. Extend your knowledge with this betting guide and start claiming your rewards to help your bets.

What Are the Best Betting Site Sign Up Offers in the United Kingdom?

William Hill

18+. Play Safe. New customers using Promo code BB40 only, Min €10/£10 stake, min odds 1/2, free bets paid as 4 x €10/£10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full Terms & Conditions. #ad

Lad​brokes Sports

18+ New UK + IRE customers. Paypal and certain deposit types and bet types excluded. Min 5 bet within 14 days of account reg at min odds 1/2 = 4 x 5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply.

Betfred Sports

18+ | New UK & NI customers only. Promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Justice League Comics. 7-day expiry. | Play Responsibly | Terms and Conditions apply.

Mr Mega Sports

18+ | Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: €15, max €10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. | System bets not eligible. Neteller,Skrill and Paypal not eligible. | Play Responsibly | Terms and Conditions apply.


18+ | New Players only. The Bonus must be claimed within 30 days from the date it was credited to an Eligible Player’s account. For free bet wagering requirements and minimum odds read T&C’s. |

What Are the Best Betting Site Sign Up Offers?

When we encounter a bookie that piques our interest, then we will obviously be quite interested in the different bonuses that they offer their players. We do not want to sign up with a bookmaker that does not offer any enticing bonuses or promotions. In this review, we are going to be talking about betting bonuses, common terms & conditions that are attached to them, and all that you should know about them.

There are many bookmakers that are willing to accept sports betting fans from the United Kingdom, but like with everything in life, some things are just better than others. This is what makes life interesting – imagine how boring it would be if everything in life was the same. It can sometimes take a lot of time to find the best one for you, but not this time around because we have taken it upon ourselves to do all the hard work for you.

Below we have listed some of the best bookmakers that us British sports betting fans can open an account with as well as the Welcome Bonus that they offer to their new customers.

Please take note that bookies are changing their Welcome Bonuses all of the time to try and stay one step ahead of their rivals, so if you realise that one of the Welcome Bonuses below is different to the Welcome Bonus offered on the site, then please do not be too harsh on us. We do not have the time to constantly check whether a Welcome Bonus has changed or not, but we will update our pages as much as we possibly can. You can be certain that the information that we provide is 100% valid at the time of writing.

So, without further ado, let us take a look at the best betting site sign up offers:

  • William Hill: They offer new customers a free bet up to £30.
  • Paddy Power: Place a £20 bet when you sign up with them and if it goes on to lose, they will give you your money back.
  • Bwin: Place a £10 bet when you open an account with them and if your bet loses, they will give you your cash back.
  • Betfair: They will offer new customers free bets of up to £100 (five free bets of £20 each), which is one of the best Welcome Bonuses that you will come across.
  • Ladbrokes: Sign up and place a £5 bet and they will give you £20 in free bets.
  • BetVictor: Place a £5 stake after opening an account and receive £20 in free bets.
  • Betiton: Bet £15 and Betiton will give you a free bet that is worth £10.
  • MansionBet: They will be more than happy to match your first deposit up to £100.
  • Green: Sign up and place a £10 bet and you will be given a £10 free bet.
  • Unibet: Make a first wager of up to £40 and if your bet goes on to lose, you will get your money back.
  • Coral: Place a £5 bet and you will be given £20 in free bets.
  • Betway: Make a minimum deposit of £10 and you can receive a free bet of up to £30.

What Are the Benefits of Betting Site Sign Up Offers?

Bonuses are great as they provide a lot of advantages. Below we will discuss three of the main advantages of betting site sign up offers. Whether you’re looking for the best; Royal Ascot betting offers, the best Wimbledon betting offers or the best Cheltenham betting offers, we’ve got you covered.

They Allow You to Take a Risk

If you are gambling with your own money, whether that is at online sportsbook or a casino, then you will obviously think twice about taking a risk because if you go on to lose, you will be losing money that you worked hard to get.

However, when you are making use of bonus cash, you will be using money that you did not have to work for, so you can think about taking more of a risk. In fact, we would suggest that you take a bit of a risk when bonuses and promotions as there really is nothing to lose. If you are unlucky and go on to lose, there has been no harm done as you will not have lost any of your own money. If you are lucky and you go on to win, then you will walk away with a tidy profit.

There are a lot of gamblers out there who like to play it safe but, in our view, the fun thing about gambling is taking a bit of a risk every so often. If you play it safe all of the time, you will be missing out on a lot of excitement.

It Helps You Get a Feel for the Bookmaker

We have all bought something and realised that we have made a mistake a little while after. The annoying thing about this is not that we are now stuck with the item, but that we have wasted some money. However, Welcome Bonuses prevent this from happening at an online bookie or casino as you can use the bonus money to try them out. If you end up not liking a particular aspect of that sportsbook – maybe you are not a fan of the odds available or you would like to sign up with bookmaker that provides more live streams – then you can simply request to withdraw your initial deposit and go and deposit it somewhere else. You have the option of keep trying out bookmakers until you find one that you believe is perfect for you.

You Can Bet on New Markets That You Do Not Know Much About

If you are a big football fan, then there is a high chance that you know all there is to know about the team that you support and the league that they are in. For example, I am a big Aston Villa fan, so I know a lot about Aston Villa and the English Premier League. Thus, I bet on this league quite often and I am able to win regularly due to my knowledge. However, life is all about variety, so I also bet on other leagues as well. The best time to do this is when you have some bonus money to spend.

For instance, with a Welcome Bonus you can try and increase your knowledge of other popular football leagues such as La Liga, Serie A, or the Bundesliga. Not only will you be improving your gambling experience, you will also get a lot more entertainment.

Our Selection of the Best Betting Site Offers

Below we are going to take a look at the three bookmakers that have the best betting site offers. We will then have a quick look at some of the promotions that they were offering. Promotions, just like bonuses, are constantly being changed, so the ones that we mention below might not be available when you have a closer look at the betting site in question.


If you decide to open up an account with Unibet then you will be able to take advantage of their £40 money back offer. To be eligible for this bonus you have to deposit at least £10 and then place a bet of up to £40. If your bet loses, then Unibet will give you your money back. The wagering requirements are 3x and you need to make use of odds of at least 1.40 in order to clear them. You will have a total of 7 days to clear the wagering requirements.

What types of promotions were they offering at the time of writing?

Champions League Live Free Bets: The 2019/20 season is going to finish in August with a shortened version of the Champions League and if you place a £10 bet builder during one of the remaining four rounds, you will receive a £5 live free bet, meaning there are four to be had.

Game of Champions: Anyone who has a Unibet account can take advantage of this promotion. All you have to do is predict the result of a series of Champions League matches and if you get them all correct then you can win a share of £25,000. If nobody gets all the scores correct, the nobody will win anything.

Boosted Odds: When there are big horse racing events on Unibet will boost the odds to give you the chance to win more money. Only single bets are eligible for this promotion.


If you opt to open an account with Betiton then you will receive a free £10 bet when you place a £15 bet. Any winnings that you make from your bonus money will not be subjected to wagering requirements. You must have minimum odds of 2.00 and you will have a full 14 days to spend your bonus. If you sign up to Betiton using Skrill, Neteller, or PayPal, then you will not be eligible for the Welcome Bonus.

What types of promos were on offer when we wrote this review?

Boostiton Offer: If you place an accumulator bet with at least four selections, where each selection has odds of 1.20 or more, then you will receive an extra bonus if your accumulator goes on to be a winner. For example, if you win a 4-fold acca, then an additional 4% will be added to your winnings. However, if you place a 15-fold accumulator and it goes on to win, you will receive a 77% boost. The maximum extra winnings that a player can receive is €11,000 (or the equivalent in Sterling).


If you decide to sign up with Bwin, then you can place a £10 bet and if it does not go on to become a winner, they will give you your money back. When you are using your bonus, you need to have odds of at least 2.00 and you will be given 7 days to make use of it. There are no wagering requirements attached to the £10 cashback, which is something that is always good to hear. You will not need to enter any promo codes in order to take advantage of this bonus.

What type of promotions were on offer at the time this review was composed?

Build a Bet Loyalty Card: The extended 2019/20 football season will end with 9 big matches spread out over three weeks to see who will be crowned the champions of Europe. Bwin are giving their players the chance to receive £19 worth of free bets. You simply have to opt in for this promo, place a £5 bet that has odds of at least 3.00. You will then be given a £1 free bet and a shirt for the loyalty card. Once you have collected 9 shirts, you will be given an additional £10 free bet.

Enhanced Accas: Every single day Bwin will select some events and build their own accumulators and will boost the odds so that you have a chance to win more money than you would if you were to bet on the same outcome normally.

Price Boost: Bwin will select a lot of random markets (usually from football matches) and will boost the odds. Once again, this will give you the opportunity to win more money than you usually would.

How We Analyse and Test New Betting Site Offers

When it comes to new betting site offers, there are many different things that need to be analysed. Below we are going to have a close look at the most important aspects, which are:

  • The type of bonus
  • Maximum amount of cash that you can claim
  • The turnover/wagering requirements
  • Odds restrictions

The Type of Bonus That is on Offer

There are many different bonuses out there, and we will always try to give you some idea as to what is offered by a sportsbook that we have recommended. Below is a list of some of the most common bonus types that British sports betting fans will be able to take advantage of when playing a sportsbook that accepts UK gamblers:

  • No deposit bonus
  • Deposit bonus
  • Cashback bonus
  • Reload bonus
  • Free bet
  • Odds promotion
  • Loyalty bonuses
  • Accumulator boost
  • Rebound boost

As the list shows, there are many about. Further on in this review we are going to take a closer look at these so that you can get a better understanding as to what they are exactly.

The Maximum Cash That You Will Get

With Welcome Bonuses, there will always be a max amount of cash that you will be able to claim. This makes sense because it would be pretty foolish for a bookmaker to be happy to match a player’s first deposit no matter the size of their first deposit. We would all like to be able to deposit £1,000 and get a free £1,000 back, but this will never happen as bookies want to make money, not hand it away.

When there is a Welcome Bonus, there is a good chance that you want to know what the maximum money is that you can claim. Thus, this is information that we will always make clear we are discussing Welcome Bonuses for a bookie that we are reviewing. When it comes to a Welcome Bonus, we will try to give you all the information that we know so that you can familiarise yourself with the important T&Cs that apply.

What Are the Turnover/Wagering Requirements in Place?

Like we said above, bookies want to earn money, not just give it away for free. Thus, when you are making use of a bonus that awards you with extra money, there will be some wagering requirements (sometimes referred to as turnover requirements) attached to it. If you have been gambling for a long time, then we are certain that you already know what wagering requirements are. However, some of our readers are new to the gambling world, so we will take a few moments to explain wagering requirements.

Wagering requirements are the number of times that a player has to gamble the bonus money before a withdrawal is possible. To make it easier to understand, we will give you an example. Let us say you get a Welcome Bonus of £100 and the T&Cs state there are wagering requirements of 4x. This means that before you can think about making a withdrawal, you will need to stake £400.

The terms and conditions will usually state that you have a specific period of time to complete your turnover requirements. Some bookmakers will give you 7 days, while others might give you a whole month. If the wagering requirements are not completed in the time period specified, then you will forfeit the bonus money. This is one reason why you should always read the terms and conditions that apply.

What Are Odds Restrictions?

When you are going about completing the wagering requirements, you will not be allowed to use whatever odds you like to do so. In the terms and conditions provided it will be specified clearly what the smallest odds are that you can make use of when you are clearing the turnover requirements. Often you will have to place sports bets that have selections that have odds that are higher than 1.50. It is rare, but you might come across a sportsbook that requires you place wagers with odds of 1.60 or more. These are what are known as odds restrictions.

What Are the Different Betting Bonuses?

Bookmakers are aware that they have to keep things very interesting for their players – a bored player is one that will shut their account down and go and gamble elsewhere. There are plenty of bookies out there, so us gamblers never have to settle for second best. Offering different betting bonuses is best way to keep customers entertained. As we promised earlier, we will now have a look at the most common bonuses you will encounter at a sportsbook.

Deposit Bonus

With this bonus, you will have to deposit some money and the sportsbook will either offer a free bet of a certain value or be willing to match your deposit up to a certain percentage. The percentage will vary between bookies – some might offer a 50% match, while others might be a lot more generous and offer a 100 match.

No Deposit Bonus

The bookie will offer you some bonus cash without the need for you to deposit some of your own money. With this type of bonus, the amount of money that you will receive will be less than that which you get from a deposit bonus, and the wagering requirements will often be higher as well.


As you can probably guess from the name, with this kind of bonus you will get back a certain percentage of your cash if you go on a losing streak. Sports betting fans really enjoy this kind of bonus as it gives us the chance to recuperate some losses when on an annoying losing streak.


Existing customers can take advantage of this kind of bonus. Every so often a bookie will tell their customers that if they deposit money between a certain time frame, then they will get additional money added to their deposit. It will not be a large amount, but a small amount is better than nothing.

Free Bet

With free bets, you can make a bet without needing to risk your own money. Every so often, many sportsbooks will tell their players, especially those who placed a lot of bets recently, that they have a free bet available. When you are using a free bet, you need to keep in mind that you will often not be given the stake that you made your bet with if you go on to win. In other words, if you have a £10 bet and you win £50, you will get £40 added to the account. We will talk a bit more about free bets later on in this review.

Odds Promotions

When we are betting, we obviously would like to be able to use the best odds around. This is because the better the odds you are using, the bigger your profit will be if you go on to win. We all work very hard for our money, so it makes sense that we want to get the most out of it when we go to spend it.

Some bookies will offer their players competitive odds all of the time, but then they might decide to add a bit extra every so often. The sportsbook will choose a market and improve the odds for specific period of time, which means that you will have the opportunity to win more money.

If a bookie is very active on social media sites such as Twitter or Facebook, then we recommend that you give them a follow if you have an account as well. Bookies will often leave posts on the social media regarding the latest promotions that they have on offer, so you can make sure that you do not miss out by checking regularly.

Loyalty Bonus

The gambling industry is one of the most competitive in the world, so loyalty is something that bookies respect. Online casinos are known for providing players with a loyalty program where they can earn loyalty points and later redeem them for some extra money or some cool gifts.

When it comes to sportsbooks, loyalty programs are not that common, but more are starting to add them. With a bookmaker loyalty program, you might be informed, for instance, that for every £50 you spend, you will receive 1 loyalty point. Those loyalty points can then eventually be changed for free bets.

Accumulator boost

Accumulators are some of the best bets to place as they provide you with the opportunity to win big sums of money. Okay, we know they can be tricky to win because you have to get all your selections right, but more and more bookies are now offering their players accumulator boosts. The more selections that you add to your accumulator, the bigger the boost you will get. There are some sportsbooks that will offer accumulator boosts up to 170%.

Rebound Boost

Everyone who has gambled for a long time will have been on an annoying losing streak at one point. When this occurs, you can get down and very fed up. Bookies, despite what many people think, care about their players, so will sometimes offer a rebound boost (in the form of a free bet) to players who are on a bad run. This means that you can try and break your bad luck without losing any more money.

What Are the Different Types of Freebet?

There are many different freebet types that you will come across when betting at a sportsbook. Below we take a look at the main ones and explain them in more detail for you.

Welcome Free Bet

Sports betting fans in the United Kingdom will regularly encounter bookies that will provide us with a free bet as soon as we have opened an account with them. We just have to complete the registration process and the free bet will be given when the process is complete.

Promotion Free Bet

If a sportsbook does not offer a free bet as their Welcome Bonus, then there is no need to be too upset as bookies will regularly offer their players promotions to keep them content. Therefore, every so often, the sportsbook that you have an account with will tell you that now have a free bet available to use.

Deposit Free Bet

Sportsbooks obviously want players to deposit with them – if nobody is depositing money into their sportsbook accounts, then the bookies are not making money. Thus, some bookies will run regular promotions where they will inform their players that if they deposit money between a set period of time, then they will receive a free bet. This might be percentage of the value that you deposit or a specified monetary value.

No Deposit Free Bet

These are extremely popular as you will receive money to place bets without having to deposit any of your own. This type of bet allows you to test out a bookmaker to see whether it is one that you would be happy to deposit your own money at.

Risk-Free Bet

You will be informed that you can place a bet up to a certain monetary value and if the bet goes on to lose, then the stake will be returned to you. If you happen to win, then it will just be the usual process.

Sporting Event Free Bet

Every so often the sportsbook that you opened an account with will tell you that you have free bet that you can use on a certain sporting event. You will usually have to place a qualifying bet on the same event before it starts. For example, Manchester City are playing Real Madrid in the Champions League and the bookmaker tells you that you have a free in-play bet of up to a fiver. In this scenario, if you place a £5 bet on City to win before the match begins, that is your qualifying bet, and you will then have a free £5 in-play bet to make use of when the match starts.

Terms and Conditions Attached to Free Bets

Like with all casino bonuses, you will find plenty of T&Cs attached to free bets that you should familiarise yourself with so you can have a better understanding as to what the bookmaker is expecting from you. We will now have a look at the main terms and conditions that apply.

Minimum Deposits

With bonuses, we are often always occupied with the maximum amount of money that we will be able to claim that we regularly forget to see what the min deposit is. It is important that you know this because if you sign up with a bookmaker and do not deposit enough money, then you will not be able to claim the Welcome Bonus on offer.

Minimum Odds

There will always be minimum odds attached to any bonus that you are using. This is so that you cannot make a bet using all the firm favourites to increase your chances of winning. You need to make sure that you know the min odds required before you place your bet, so that you do not use your own cash instead.

Wagering Limits

It would not make a lot of sense for bookmakers to hand out bonuses and then allow everyone who received it to withdraw it straight away. If they did this, then they would go out of business pretty quickly. Therefore, to ensure that this is not the case, there will always usually be wagering requirements attached to bonuses. As we mentioned above, this is the number of times that you have to play with the bonus money before you can withdraw any of it. Thankfully the wagering requirements that you will find at sportsbooks are often a lot lower than those you will find at an online casino.

Excluded Bets

When you receive a free bet, no matter what type it is, you will usually not be allowed to use on whatever you like. For instance, you might not be to put the money on multiple bets or on live in-play action. You will also not usually be able to mix them with other discounts and money back offers. It depends on the sportsbook that you have an account with, so remember to read each T&C that applies very carefully.

How Do You Claim Free Bets?

There are many questions in life that are not that simple to give an answer to, and this happens to be one such question. The reason for this is because it each sportsbook has its own requirements when it comes to claiming their bonus offers. This means that there is actually no advice that we can give that will work with every bookie. For instance, sometimes you might be required to add a bonus code to claim a free bet, while on other occasions they might just be given to you right away. Always pay attention to the terms and conditions and if you come across any issues, do not be shy about contacting a customer support agent.

How Do You Use a Free Bet?

Let us say that you have just been given a free bet. How is it that you go about using it? Well, you will be happy to find out that it is an easy process, even for those of you are new to sports betting. Below we are going to outline what you have to do:

  • Find the page for the sport that you want to use your free bet on
  • Click on the markets that interest you (make sure they meet the terms and conditions)
  • Under your betting slip there should be a box that you have to select if you want to use your free bet, click on it
  • You have just placed a free bet

The vast majority of bookies that you will come across will not permit you to split your free bet. However, if you come across one that does, then you just have to decide how much of it you stake on a bet that you are going to place. If you are not permitted to split, then obviously you will have to use it all at once.

Some Final Words from Sheldon

“We are certain that you now know everything that you need to know about betting site offers. Anything that we have not mentioned on this page is something that you do not need to worry yourself about. I would just like to remind all our readers that gambling is meant to be fun and that if you think that you might be developing an addiction then you should get in touch with some professionals who can help you out. I would suggest that you head on over to the begambleaware advert”

Betting Bonuses FAQ

What are the best betting site offers?

Well, this is a question that is not that easy to answer because it all really depends on what exactly it is that you are looking for. Some punters might be on the lookout for free bets, while others might be looking for match bonuses. What might be a great offer for one person, might not be a great offer for another person. Therefore, the answer to such a question is that the best betting site offer is whatever one is best for you.

What is a betting bonus?

This is when a sportsbook offers new players free bets or are happy to match their initial deposit in order to improve their betting experience. Existing players will also be given similar betting bonuses to ensure that they stick around. There are many different types of betting bonuses that include cashback bonuses, no deposit bonuses, deposit bonuses, loyalty bonuses, and reload bonuses.

Which betting sites have the highest bonus?

When it comes to their Welcome Bonus, not all betting sites are created equally. Some will offer higher bonuses than others, but out of the best ones that are available to sports betting fans, which ones have the highest bonus? Well, Betfair’s five £20 free bets is an offer that is pretty hard to beat. Also, with Unibet, you can place an initial bet of £40 and if you lose, you will get your money returned. MansionBet is another sportsbook with a high Welcome Bonus as you can get up to £100.

Is it an easy process to claim betting site offers?

We have enough hassle and stress in our working lives, so we do not need our hobbies giving us more. When it comes to gambling online, the ideal scenario is that everything is always as simple as possible. Therefore, you will be glad to hear that it is each to claim bonus offers. The bookie in question will always provide clear instructions and if you follow what they say, you should come across no issues. If you do, then get in touch with customer support and they will help you out.