Best New Betting Sites & New Online Bookmakers for January 2025

🆕 New Betting Sites Reviewed

The sports betting scene in the United Kingdom is really competitive as new online bookmakers are popping up all of the time. While new bookies online might not come with the same reputation as established online bookmakers, they still have top features and provide many bet market options for a range of sports. Due to all these different options, it can be tricky for punters to find the right site for them. Thankfully, you can find all of the best UK betting sites below:

New Betting Site	Offer	Terms	Licence
	Bet £15, Get £10	18+ | New customers only. | Min deposit £10. Min turnover £15. Qualifying bets must be on events with 1/1 (2.00) odds or more. Bonus funds to be used on 4/5 (1.80) min odds. | Skrill & Neteller not eligible. | T&C apply. | www.begambleaware.org	000-039483-R-319409-001
	N/A	N/A	060213-R-337568-002
	Bet £10, Get £20 Free Bets	18+ | New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of 20, min odds 1.5, stake not returned. 1X wager the winnings from the free bet. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits.| Additional T&C apply. | www.begambleaware.org	039335-R-319313-017
	Bet £10, Get £25 Free Bets	18+ | Minimum Deposit: £10. Max. Free Bet Token amount: £25. | PayPal, Neteller, Paysafe, Skrill or Skrill 1-Tap not eligible for any Free Bet Token offer. | T&C apply. | www.begambleaware.org	039335-R-319313-017
	Bet £25, Get £10 Free Bets	18+ New customer only. Place a minimum £25 bet on any selection with minimum odds of evens (2.0) and receive a £10 free bet upon bet settlement. Free bet expires after 7 days. Free bet is available once. | T&C apply. | GambleAware®: Gambling Help & Gambling Addiction - www.gambleaware.org	050122-R-327860-018

1️⃣ MyriadPlay: Extensive Betting Markets

MyriadPlay launched in the UK in 2024 and has quickly become popular as one of the top new betting sites around. This new bookmaker is renowned for its extensive coverage of betting markets across 40+ sports. You will find extensive markets for popular sports, including football, tennis, rugby, basketball, horse racing, and golf, with pre-game and in-play betting options.

If you enjoy wagering on football, there are hundreds of markets to bet on and you can use the cash-out feature on the site on most of these markets. There is excellent coverage of eSports markets too. UK customers who decide to register with MyriadPlay can claim a sign-up offer of a £10 free bet once they have deposited and bet £15. A few T&Cs of this bonus can be seen below:

• New UK customers only
• £15 minimum deposit and bet on odds of 2.00 or more
• 14 days to use the bonus
• Bonus to be used on minimum odds of 1.80
• Skrill, PayPal, Paysafe, and Neteller deposits are not accepted

Check out our MyriadPlay Sports review to learn more.

2️⃣ GentlemanJim Sport: Best Bookmaker for Horse Racing Betting

Like MyriadPlay, GentlemanJim Sport launched in 2024 and is one of the UK’s best new bookmakers for horse racing markets. The bookie covers a wide range of horse racing events in the UK and internationally and offers ante-post betting options for several popular events, including the Grand National, Epsom Oaks, and 2000 Guineas.

You will be able to build a racecard that contains information about the racecourse and races for each day. GentlemanJim has a virtual sports betting section that covers plenty of sports, including horse racing. You can also place in-play bets and follow live streams of all horse racing events on the site.

Find out more about this bookmaker in our GentlemanJim Sports review.

3️⃣ Betarno Sport: Best All Rounder for Sports Free Bets

If you are looking for the best free bets, Betarno Sport is your bookie. This new UK betting site only launched in late 2023 but it already has one of the best free bet promotions on offer. Those who get a (new account) at Betarno can lay claim to a £20 free bet once they have bet £10.

The main terms and conditions are below:

• (New UK customers)
• 1.50 minimum odds qualifying bet
• Wagering requirements of 1x
• Maximum winnings of £200
• Neteller and Skrill deposits are excluded

Betarno provides coverage for over 40 sports, including popular options like football, tennis, horse racing, basketball, cricket, and even eSports with competitive odds. You also have access to 55,000+ pre-match and 30,000+ in-play events to bet on every month.

Learn more about this bookie in our Betarno Sports review.

4️⃣ Highbet Sport: Variety of Sports Markets with Bet Builder

Highbet Sport features more than 40 sports, including popular options like football, golf, horse racing, tennis, and rugby. The bookie also allows you to wager on several niche sports, including table tennis, badminton, volleyball, and eSports. Football alone gives you access to more than 1,000 markets across domestic and international leagues. This covers both pre-game and in-play markets.

Highbet is best known for its highly customisable bet builder. With this tool, you can combine two or more markets from one event and pair it into a combo bet. This option is available for more than eight sports, including football, tennis, rugby, basketball, baseball, cricket, and ice hockey.

If you decide that Highbet Sport is an online bookmaker that you want to open an account with, then you can get a £25 free bet when you bet £10. Check out the important T&Cs below:

• For new UK customers
• Minimum odds of 2.00
• You will receive 5 free bet tokens worth £5
• Skrill, Neteller, PayPal, and Paysafe deposits are not accepted

Read our Highbet Sports review to learn more.

5️⃣ Rhino.bet: Best for In-Game Statistics

Although Rhino.bet only enables you to wager on 18 different sports, it offers extensive coverage of each discipline. You can certainly access a diverse array of markets when wagering on sports like football and basketball, especially high profile competitions like the English Premier League and NBA.

Rhino.bet is also renowned for its range of betting features. These include a Bet Builder tool, which enables you to construct multi-bets and wager at enhanced odds. Daily price boosts are published on the site, including outrights, football match betting markets and pre-built combination wagers.

New comers at Rhino.bet can a £10 free bet bonus when they sign-up, make their first deposit, and bet £25. Some of the bonus terms are as follows:

• For new UK customers, 18+
• Bonus code b25g10fb for deposit
• Minimum odds of 2.00 qualifying bet
• Redeem bonus within 24 hours of registration

For more details, check out our Rhino.bet review.

What Are the Pros & Cons of Brand New Betting Sites?

But what are the main pros and cons of wagering with new bookmakers?

👍 Pros

• Access Generous and Unique Bonuses: to compete with more established bookies, newcomers often provide larger or more creative welcome bonuses. These can include 200% deposit matches in some cases, or the type of daily cashback offers operated by All British Sport.
• Benefit from Competitive Odds: similarly, new online sportsbooks may choose to incentivise players by offering highly competitive odds. They may also provide daily odds boost promotions across specific sports and events.
• A Focus on Popular Sports: as we can see from new UK betting sites like All British Sports and Rhino.bet, market newcomers tend to focus the most popular categories. So, they’re likely to offer a large and diverse range of football and horse racing bet markets, whether you like to wager before the event or in-play.

👎 Cons

• They’re Not Reputationally Strong: the benefits of wagering at a new sports betting site dramatically outweigh the disadvantages. However, some bettors may be deterred by the lack of heritage or reputation associated with a new brand, while there may not be many first-hand user reviews available online.
• They Don’t Always Have a Significant Tech Stack: household betting brands like William Hill are defined by their tech stacks, which impact everything from the design of their sites to customer support. Often, new online bookmakers may lack such a foundation, meaning that they’re unable to offer an extensive range of payment methods or 24/7 customer support.

🖋️ How to Sign Up at New Betting Websites

To place bets on your favourite sports, whether it is football, cricket, rugby, or horse racing, you need a bookmaker account and some funds in the said account.

When you find a new online bookmaker that you like the look of, you will be hoping for a quick and simple signing up process. Thankfully, registration at new bookmakers is easier than ever before, and we have explained the basic process in the step-by-step guide below:

Step 1: Register

Go to the homepage of the online sportsbook that you want to open an account with and click on the "Sign Up" or "Register" button that is usually found in the top right.

Step 2: Information

Once you have clicked on that, you will need to supply the new bookmaker with some personal information such as your first name, second name, email, mobile number, and home address.

Step 3: Depositing

To deposit money, simply go to the banking options page and go through the deposit options that are available – once you have found one that you like, click on it, follow the simple instructions, and you will have some money in your account once the transaction has been processed.

Congrats, you are now ready to start your sports betting journey with the new online bookie.

🏅 What Sports Are Available at New Online Betting Sites?

When you are searching for a new bookmaker to register with, you want to find one that offers a range of sports so that you can place bets on all of your favourite ones. You do not want to have to open multiple accounts just to cover your sports betting range.

🏆 Best UK Betting Sites by Category

⭐ Top Betting Sites in the UK - Our Recommendations

It can be hard to fine the best UK sports betting site for you as there are many top ones out there. It would be much easier if you could pick from a list of bookmakers that some sports experts have compiled, right? Well, thank your lucky stars as this is what we have done for you below.

Below you can find out about the top 10 online betting sites for UK customers. No matter what you are looking for in a bookmaker, you should find something that tickles your fancy in our list. We have supplied a link underneath each bookmaker that will take you to our in-depth review of it, so give that a gander if you want to find out more.

1️⃣ LeoVegas Sport: The Best Betting Site

LeoVegas is one of the few online betting sites that is completed dedicated to mobile gaming. If you like to place your wagers on mobile devices, then you definitely need to take a closer look. Alongside their top mobile phone features, they have top promotional offers, a range of quality banking methods, and customer support that is available 24/7 via live chat, email, and telephone.

If you register with LeoVegas, you can enjoy up to £100 extra with the 100% proofit boost promo. A few terms to have in mind are:

• New members only, 18+
• Deposit £10 within 30 days of sign-up
• Bet £10 on 2.0 min odds

Below you can see some of the main pros and cons:

For more information about this bookmaker, check out our LeoVegas Sport review.

2️⃣ Bet442: Best Sportsbook With Odds Boosts

The Bet Builder tool at Bet442 is revolutionary, as it allows you to combine up to 30 individual betting markets in a single wager. What’s more, you can include picks from 10 different sports: namely Australian Rules Football, American Football, Baseball, Basketball, Cricket, Ice Hockey, Rugby League, Rugby Union, Football and Tennis.

We also like Bet442’s welcome bonus, which comprises £20 in free bets. Bonus terms include:

• Deposit and wager £20 at odds of 2.00 or greater
• Bonus given as 1x £10 free bet on 1.80 min odds and two £5 Bet Builder wagers
• The 2x £5 must be deployed at minimum odds of 3.00

If you want to find out more about this betting site, feel free to read our comprehensive Bet 442 review.

3️⃣ 10Bet Sport: Highly Rated by UK Punters

10Bet has been in existence for more than 20 years and have millions of punters in more than 100 countries. What is it that makes them so popular? Well, to start with, their bonus is an enticing one - those who register here can claim a 100% match up to £50. Let us check out the T&Cs that apply:

• For new customers only
• Bonus code is "SPORT"
• Wagering requirements of 8x
• Minimum odds of 1.80
• Skrill, Neteller, and PayPal are not qualifying deposits

Apart from a top welcome bonus, they also have a range of other quality promos which includes a best odds guaranteed one. They also have a range of sports that you can bet on and plenty of quality deposit and withdrawal methods. What about mobile betting? Well, if you like to bet on mobile devices, you will be glad to hear that they have an app for iOS and Android devices.

If you want to find out more about this bookie, please read our 10Bet review.

4️⃣ All British Sports: Up and Coming Sportsbook

All British Sports uses a brilliant design, top betting odds, and a quality rewards scheme to create a memorable sports betting experience for their punters. When it comes to the sports variety that UK customers can bet on, there are more than 30 different options with a range of markets and competitive odds for each.

Those who sign up here can make use of a permanent 10% cashback and Acca Boost up to 50%. The main T&Cs are below:

• Cashback is money with no restrictions
• Must select odds of 1.50 or higher
• Cashing out disqualifies you from the cashback

All British Sports punters can benefit from 24/7 customer care and can top up their account and withdraw winnings using the best banking methods. Check out a summary of the pros and cons below:

Learn more about the brand in this All British Sports review.

5️⃣ Betiton Sport: The Best New Betting Site UK

Betiton has been around since 2020, and in the relatively short time since they have gone on to become one of the main players in the British sports betting scene. No matter the sport you enjoy betting on, you will find odds and plenty of market variation as they have over 30 sports on offer.

Those who sign up here can claim a reasonable welcome offer of a free £10 bet once they have deposited and bet £15. The main T&Cs can be seen below:

• For new customers only
• Minimum odds of 2.00
• Expires after 14 days
• Free bet can be used on any sport

They do not have their own mobile app, but this matters not as their desktop site is one that works on a variety of mobile devices. This means that you can bet on your favourite sporting activities wherever you are. They have a customer care team that will always do their utmost to help you out when issues arise.

Below are some of the pros and cons of Betiton:

Find out more by reading our Betiton review.

6️⃣ 7Bet: Best Sportsbook With Live Betting & Streaming

7Bet features a diverse selection of sports, with football, basketball and ice hockey benefitting from particularly extensive coverage. These sports are often home to boosted odds specials too, while the site offers full and partial cash outs and early settlements on selected wagers.

The operator’s welcome offer comprises a £10 free bet, which can be unlocked when you initially wager £10 at odds of 2.00 or greater. You’ll also need to enter the promo code ‘RFB10’ to opt in and receive the bonus. It's bonus terms include:

• First deposit only
• Minimum odds of 2.00
• Expires after 5 days
• Maximum winnings £100

Learn more in this 7Bet review.

7️⃣ William Hill: Best Free Bets

William Hill have decades of experience under their belts, which means that you can guarantee a quality betting experience with them. If you are a big fan of horse racing, then William Hill is definitely a bookmaker that you need to check out as they offer some of the most competitive odds for all of the biggest races. Furthermore, they offer their own predictions when a big race is taking place.

Those who open an account with William Hill can claim £30 worth of free bets once they have bet a total of £10. Below are the main terms and conditions of this bonus:

• For new customers only
• Odds must be at least 1.50
• 7 days to use the free bets
• Restricted deposit methods include Neteller, Skrill, Paysafe, ecoPayz, and PayPal

Their customer support is available 24/7 via live chat, email, and telephone, while they have a top-quality mobile betting app that you can use to place bets on the go. Below you can find William Hill's main pros and cons:

Read this William Hill Sports review to learn more.

8️⃣ BetUK: Best Live Betting Site

Those who enjoy live betting should check out BetUK as it is one of the best live betting sites in the United Kingdom. This is because they offer hundreds and hundreds of live markets with very competitive odds. No matter what sport you enjoy, you will find plenty of options on their live betting platform.

If you open a BetUK account, then once you have deposited £10 you can claim £30 of free bets after placing a £10 wager on any sport. You can see some of the main T&Cs below:

• For new players only
• Minimum odds of 1.80
• Seven days to place qualifying wager
• Seven days to make use of the free bets

The banking methods are a little bit limited at BetUK Sports, but you can still find some top options such as Visa, MasterCard, and PayPal. They have outstanding customer support, so any issues that you have will be resolved very quickly. Check out the major pros and cons below:

Learn more in this BetUK review.

9️⃣ Midnite: Best User-Friendly Interface

At Midnite, everything is in place to deliver swift and interupted betting. The bookie's platform is beautifully designed, allowing rapid access to all events covered by the betting catalogue. There's no betting app but as the site is mobile optimized, you can have the same level of betting experience on different types of mobiles.

Here, you can qualify for £20 in free bets plus 50 spins as a new customer. Bonus terms include:

• For new players only
• Minimum odds of 4.0
• Seven days to place qualifying wager
• Bonus given as 4x £5 plus 50 casino bonus spins

If you’re a fan of accumulator betting, you should know that Midnite Sport operates a useful ‘Acca Assist’ feature. This allows you to quickly and intuitively build combination bets, which optimise your chances of banking a return. The site also has an extensive esports betting vertical.

Let's check out the main pros and cons of Midnite:

Read this Midnite review to learn more about the brand.

🔟 NRG.bet: Best Specialist in Football Markets

Like the aforementioned RhinoBet, NRG.bet only enables you to wager on 18 different sports and selected ‘specials’. Once again, however, these sports benefit from extensive and in-depth market coverage, especially across football and horse racing. Each English Premier League game alone unlocks access to more than 100 betting markets.

Joining NRG.bet can unlock a £10 free bet bonus once you deposit and bet £20. The main T&Cs are below:

• For new UK customers, 18+
• Bonus code b20g10 for deposit
• Minimum odds of 2.00 qualifying bet
• Bonus is valid for 7 days

There’s also an intuitive ‘Build a Bet’ feature. This allows you to combine multiple picks from different sports into a single wager. You can also combine a diverse range of bet types into your wager, such as moneylines, both teams to score and the over/under on how many goals (or points) will be scored in a particular match.

Check out the NRG.bet pros and cons below:

Learn more about the brand in this NRG.bet review!

🔍 What We Cover in Our Betting Sites Reviews?

• Welcome Offers
• Security and Safety
• User Experience
• Live Betting
• Odds Provided
• Promotions
• Payment Methods
• Mobile and App
• Customer Service
• Markets

There are three words that we can use to describe our sportsbook reviews, and these are: "detailed", "unbiased", and "honest". We feel that a review that is not written with these three principles in mind is a review that is not worth reading.

Some sportsbook reviewers out there will write positive things for the simple reason that they are getting paid good money to do so - a good reputation goes a long way in this industry so some companies are willing to pay a tidy sum to pay people to write nice words about them.

However, this is not us, you can be sure about that - we will say something is good if it really is and if something is bad, then we will let you know. If we review a bookie and find that it has more negatives than positives, then we will just not recommend it to you.

Our aim, at the end of the day, is to provide all of our readers with useful information that will let them find the best online bookies for them. The only way that we can achieve this aim of ours is if we are honest all of the time, so this is what we are – we are not going to lie to anyone in order to make a quick buck.

So, what are all the different things that we look at when we are reviewing a particular bookmaker? Well, this is what we are going to spend some time taking a look at now.

🎁 Welcome Bonus Offers

Some people believe that the Welcome Bonus on offer is the be-all and end-all of a bookmaker, but this is not the case. Although, we cannot say that they are not important because a good Welcome Bonus could be the difference between a potential new punter opening an account with a bookmaker or leaving and signing up with another one.

If a Welcome Bonus really attracts the eye, then it could entice someone to sign up right away because they fear that if they leave the page then they will miss out on a great offer. In such a competitive industry, every betting site needs every customer that they can get.

Nowadays, there is a wide variety of welcome offers out there and they all come with numerous T&Cs attached to them, which is the main reason why many people now find it very confusing to work out the best welcome offer for them. If you fall into this category, then do not worry as we will take a look at a bookmaker's Welcome Bonus and tell you everything that you need to know about it.

We will help you to get to grips with what you have to do in order to claim the bonus that is on offer.

💷 Promotions for Current Users

Sportsbooks know that it is important to entice new customers to sign up with them, but they also know that they need to keep their current customers happy too. There is no point in enticing a new punter to sign up only to see another close their account down because they are unhappy with their experience.

Therefore, the best way to ensure that all existing customers are happy is provide a range of promotions for them. Whenever we are analysing a sportsbook, we will have a look at the promos that are on offer and will let you know whether they offer their customers a decent variety of promotions.

We will discuss some of the promos that are on offer at the time of writing, but you need to keep in mind that promotions are changing all of the time as bookmakers are always looking for ways to stay one step ahead of all their rivals and to keep things nice and fresh for their existing customers.

Therefore, there is a chance that the exact promos might not be on offer when you go to sign up. However, at least we will be able to give you an idea as to what type of promotions you can expect should you decide to open an account with them.

🔒 Security and Safety

In a lot of reviews from other sites you will find that they discuss security and safety briefly and then move on start speaking about something else. However, safety and security are very important, and we truly believe that it deserves more than just a fleeting glance or a brief sentence.

Sports bettors need to be 100% certain that they can watch and place bets on a sporting event without having to worry about whether their personal and/or banking details have gotten into nefarious hands. The last thing anyone needs or wants is to have to get in touch with customer support because their money has gone missing.

Thus, we will take a look at who the site has been licensed by - do they hold a license from a reputable gambling regulator such as the United Kingdom Gambling Commission or the Malta Gaming Authority? What responsible gambling features do they have in play, and do they provide a link to begambleaware so that their customers can get professional help if they feel that their gambling has gotten out of control?

If we have any problems with their safety and security, we will not recommend that bookie to you - you can guarantee that we will only recommend bookmakers that we would happily deposit our own hard-earned money at.

💳 Payment Methods and Policies

In this section of our reviews, we will take a look at the various payment options that the bookmaker has available and see whether they have some of the most popular methods such as Neteller, PayPal, and Skrill. We will also check out their main payment policies for you.

We will take a look at whether there are certain withdrawal fees that you have to pay (thankfully most of the time there are none) to withdraw winnings and will provide you with all the payment information that we feel is important for you to know.

At the end of the day, we do not want you to register with a sportsbook where it is really difficult for you to deposit money and takes ages for you to receive any winnings that you have earned. Therefore, a sportsbook that lacks in the payment methods option and has slow withdrawals is not one that will score very highly with us.

✔️ User Betting Experience

This is another thing that some sportsbook reviews, for one reason or another, talk briefly about or completely neglect. However, this is pretty important because if the user betting experience is poor, then your gambling experience at that particular bookmaker will not be a good one.

Thus, in our reviews, we will take a look at the different sports that they have on offer, the variety of markets that they have for such sports, the type of odds that they have available, and whether the site is simple to navigate around.

At the end of the day, nobody wants to waste their precious time trying to find the market that they want to be on, do they?

📱 Mobile Betting Website and App

Nowadays, there is a large majority of sports betting fans that like to place wagers using some sort of mobile device. If a bookmaker wants to stay relevant in today's highly technological society, they have to make sure that they provide their punters with great mobile gambling options.

Whenever we are reviewing a sportsbook, we will have a good look at their mobile website and let you know whether it works well on mobile devices or not. Then, we will check to see if they have a mobile app that you can download to your phone and fill you in about whether it is easy on the eye, simple to use, and whether it works on Android, iOS, or Window devices.

If you are the type of bettor that enjoying betting on your mobile device, you must pay close attention to this section of our reviews. You can find out more about the best betting apps by following this link.

📡 Live Betting

There are plenty of sports bettors who only care about live gambling, which is when they place bets on sporting events that have already started. There are bookmakers out there that offer a great live betting experience, while there are others that have little to nothing at all.

Live betting is really popular nowadays because it is by this way that punters can find some great odds that they can take advantage of. In our opinion, a bookmaker that offers this service platform is one that is much than a sportsbook that has an average one.

A good service provider is one that offers plenty of live stats to help you make bets that have a very good chance of coming in. For example, if you are thinking about staking on the team that will score the next goal, you will need to see up to date possession stats as well as shots on target to make an educated wager.

Therefore, when we are writing our reviews, we will always have a look at the type of live markets that are on offer and whether they have a live streaming feature available too. You can find out more about live betting by following the link.

📞 Customer Service

Some bookmakers lay down a red carpet for their customers, while others seem to not care at all. However, in our opinion, the customer support that is available is something that is vital because bad customer care is something that can end up putting a huge dampener on your gambling experience as a whole.

Whenever you encounter an issue, no matter what type it is, you will obviously want it to be sorted as quickly as possible. It is a really annoying scenario to miss out on a winning bet because the customer care team did not solve your problem quickly enough.

Also, whenever we are reviewing a sports betting site, we will take a look at the various contact methods that they have available to their customers such as live chat, telephone, and email. We will also see whether they are active on different social media platforms or not – many bookies now have their own Facebook, Instagram and Twitter account and interact with their customers regularly.

You should make a habit of checking out the social media pages of bookies that you have an account with because some bookmakers sometimes have special deals that they only put on their social media accounts.

To get an idea as to whether their customer care agents are up to scratch, we will send them a mock question so that we get a good idea as to how quickly they respond and whether the information that they give us is useful when it comes to solving the issues at hand.

If we are less than satisfied with the responses that they give us and the time it takes them to respond, then we will not recommend them on our site.

📋 Markets Served

If you are living in the United Kingdom, then it is vital that the British market is one of the main priorities for the sportsbook in question. If this is not the case, then you might find yourself being treated like a second-rate customer when compared to players from other countries.

If we realise that the bookie that we are reviewing does not cater specifically to those from Britain, we will simply not recommend it to you – we serve the British gambling public, so we make sure that all the bookmakers that we recommend also serve the British public.

💯 Odds Provided

The odds that are on offer are really important because it is the odds that determine whether you are going to make a decent profit or not if your bet goes on to be a winning one. Obviously, the better the odds, the better your profit will be whenever you win.

For example, if you make a £10 bet on an outcome at odds of 2.00 and it wins, you will make a profit of £10. Now, if you place the same bet with another bookmaker that is offering odds of 2.10, you will make an £11 profit if the bet is a winner. Now, you might be sitting there thinking that missing out on £1 is not a big deal and, in a one-off situation, that is true.

However, if you miss out on £1 or more every time you land a winning bet because you were not using the best odds possible, then it is going to quickly add up to quite a sum. A good tip that we have for you is to sign up with more than one top bookmaker because by doing this you will be able to compare the odds on offer and place your bet with the one that is offering the highest odds for a particular market.

For instance, you could sign up with William Hill and Ladbrokes, and if you want to bet on the winner of the 2022 Six Nations, for example, you check the odds that are on offer at both, and if William Hill has France at 2.40 and Ladbrokes has them at 2.60 to win, place your wager with the latter.

Therefore, in our reviews, we will always make it a point to check out the odds that are available so that we can tell you whether they are competitive or not. If the odds that are available are on the low end of the stick, then we will suggest that you give that bookmaker a miss.

📈 The Best Bookermakers per Individual Sport Category

Us Brits love to watch a wide variety of sporting events, ranging from the Olympics to the FIFA World Cup to Wimbledon to the Grand National, and we love placing bets on them as well.

In this section of this article, we are going to take a closer look at the best sports to bet on as well as the best bookmakers for placing wagers on them.

⚽ Best Football UK Betting Sites

Football is the most popular sport in the world, so it stands to reason that you will find markets and odds for this sport at every bookie that you come across. A bookmaker that is worth its salt will offer markets for the top football leagues such as the English Premier League, Serie A, Bundesliga, Ligue 1, and La Liga.

You should also be able to bet on the Champions League, Europa League, Conference League, FIFA World Cup, and European Championship. The best best football betting sites UK, such as those below, will offer markets and odds for a variety of smaller leagues.

• NRG.bet
• Betiton
• Myriadplay Sport
• Rhino.bet
• William Hill

Popular Football Betting Markets

Think of an outcome that can happen in a game of football, and you will be able to bet on it at the best sports betting sites. This means that you should never be bored when you are wagering on football. Below you can find some of the most popular football markets options.

• Match winner
• Outright winner
• Both teams to score
• First goalscorer
• Last goalscorer
• Next goalscorer
• Player to be booked
• Number of corners
• Number of throw ins

Our Sport Betting Expert's Opinion – Sheldon Muchmore:

🏇 Best Horse Racing UK Betting Sites

British punters just love staking on horse racing as can be seen from that we bet billions on it every year. Thus, it is not surprising that most bookmakers offer markets and odds for the biggest horse racing events such as the Grand National, Cheltenham and Royal Ascot.

While most bookmakers will allow you to bet on horse racing, they have not all been cut from the same cloth. Below you can find the best UK betting sites for horse racing events:

• William Hill
• Midnite
• Betiton
• GentlemanJim
• NRG.bet

Why is Horse Racing Betting in the UK Popular?

One of the main reasons people bet is to be entertained, and horse racing provides plenty of entertainment due to how unpredictable it is. With most other sports, the favourites often come out on top, but it is not rare for the underdogs to win in a horse race. A horse with odds of 50/1 or more can defeat the favourite and win.

Furthermore, with other sports, the favourites will have odds that are not even worth checking out, but the favourites for a horse racing event can come with some high odds. This means that punters do not have to put down big stakes in order to get some decent potential returns.

🏉 Best Rugby UK Betting Sites

Rugby is another entertaining sport that many people love to watch and place bets on across Britain. Those who love rugby have plenty of betting options as the top rugby betting sites will offer odds and markets for competitions such as the Six Nations, Rugby World Cup, the Gallagher Premier League, the Guinness Pro14, and summer internationals.

Some sites that we recommend for rugby bettors are:

• Highbet Sport
• Midnite
• BetUK
• Betiton
• William Hill

Popular Rugby Betting Markets

So, what is it that rugby markets in the UK so popular? Well, it is because it is very entertaining sport to watch with plenty of different markets to place bets on online such as:

• Match winner
• Race to ten points
• Winning margin
• Double result
• Half-time result
• Handicap betting

Our Expert Betting Tipster Says – Lewis Humphries:

⛳ Best Golf UK Betting Sites

Golf has become a popular pastime among Brits, and there is a good reason for it. There are plenty of golf events throughout the year and they usually have plenty of participants, which means that the outright winner odds are often pretty high. Punters can put down each way bets and still land some tasty returns even if their selected player does not go on and lift the title. Some of the biggest golf events include the Solheim Cup and the Ryder Cup.

When it comes to the top golf betting sites for Brits, the best ones can be seen below:

• William Hill
• Leovegas Sport
• Bet442 Sport/li>
• 10Bet
• All British Sport

Popular Golf Betting Markets

• Outright winner
• Betting on the cut
• Hole-in-one
• First rounder leader
• Top 10 or Top 20 finish
• Top nationality

🎮 Best eSports UK Betting Sites

eSports used to be a bit of a niche, but nowadays you can find odds for top eSports such as Fortnite, League of Legends, and CSGO at all of the new betting sites that are open to players from within the UK.

Placing online bets on different eSports is growing in popularity and people are not going to stop wagering on it anytime soon, that is for sure. In fact, by the year 2025, it has been estimated that the eSports market will be worth more than $3 billion. The great thing about this sport is that there is always something good to place wagers on since top eSports events are taking place all throughout the year.

Of course, the diversity of the games is another thing that has helped eSports to get he popularity that they have today - no matter what type of game you like, the following eSports betting sites cater for every market punters wage on.

Top eSports Betting Sites

All of the best bookies will have eSports available to their customers and in the following table, we are going to give you five top sports betting sites that you should take a look at if you are considering placing wagers on different eSports.

• 7Bet
• 10bet

👨‍⚖️ Why Trust the Selection of Mybettingsite.uk?

Many people have trust issues nowadays, but there is no need to when it comes to us. Below we have given you just a handful of reasons why:

• 100% passionate and committed
• Over a decade of experience
• We only hire experts
• We have written thousands of articles
• We have written hundreds of reviews

We all know that there are people out there who are willing to lie through their teeth to earn money, but we are not those type of people. We can be trusted as we are always honest and will never tell you something that is wrong just to make some extra money. At the end of the day, we want to help you out the best that we can, and this can only be done by providing truthful information.

Furthermore, all of our writers are experts who have plenty of experience. Therefore, you can be certain that we know a quality sportsbook or casino when we see one. Furthermore, we all love to help people and get a lot of satisfaction from doing so, which means that our heart and soul goes into whatever it is that we are writing.

✔️ What Makes a Good UK Betting Site?

When we are analysing a site, we ask ourselves the following questions:

• What kind of welcome bonus is on offer?
• What are the welcome bonus wagering requirements?
• What is the expiry date for the bonus
• Are there any restricted payment methods?
• What are the minimum odds for the bonus?
• Is the site legal in the United Kingdom?
• What responsible gambling features are on offer?
• How can customer support be contacted?
• Are their plenty of deposit and withdrawal options?
• Do they offer competitive odds and market variety?
• Are the security levels high?

🕵️ Land-based Bookmaker Versus Online Betting Site

You can go to a land-based bookie and place your bets there or you can stay home and bet with an online betting site.

You might be thinking that land-based bookmakers are more or less obsolete now thanks to online bookies, but you would be wrong. There are still sports bettors who prefer taking a trip to their closest brick-and-mortar bookie to bet on their favourite sports.

Both come with their own advantages and disadvantages, and the main ones can be seen in the following table:

✅ How to Get the Most from the Best UK Betting Sites

Nothing is stopping you from jumping in placing random sports bets all over the place, but if this happens to be your main tactic then do not be surprised when you lose more money than you win. Below you can find some useful tips that you should remember when you are betting on your favourite sporting events, whether it is a regular bet or lay betting.

📌 Always Do Research Before Placing a Wager

Before you put any type of bet down on a sports event, you need to take the time to find out as much information as you can about it. Knowledge, at the end of the day, is power.

For instance, if you are betting on a Premier League match between Arsenal and Aston Villa, you should check whether either team are missing key players due to suspension or injury. You should also check out their recent form and the kind of head-to-head record that they have. If they are missing key players or have poor recent form, you should consider betting on something else.

📌 Always Remember to Gamble Responsibly When Betting on Sports

When you are betting on sports, you need to make sure that you do so responsibly. The best tip that we can give you here is to set up a budget with an amount that you feel comfortable with potentially losing. Once you have come up with a figure, do not stray from it. The worst thing that you can do is to try and recuperate your losses as this usually leads you down a slippery financial slope.

If you think that your gambling has gotten out of hand and you would like to get in touch with some professionals that can help you out, we recommend that you check out the following links:

• Safer Gambling
• gambleaware.org

📌 Make Use of Bonuses and Promotions

Due to the competitive nature of the sports betting world, bookmakers need to offer a range of welcome bonuses and promos in order to entice new customers to register with them. We recommend that you make use of bonuses and promos as you can place some bets without risking your own cash.

However, what you need to keep in mind is the fact that there will be T&Cs attached to every bonus - nothing is truly free in the gambling world. Failure to read the T&Cs could see you make an error which sees you forfeit the bonus. Some of the main T&Cs include:

• Wagering requirements
• Minimum deposit amount
• Minimum odds
• Banking method restrictions
• Maximum winnings

🎫 Hottest Free Bets of the Month

If a sportsbook wants to be considered as "the best", then it needs to stand out from the crowd and the best way to do this is to have a quality free bet offer. So, what is the actual best betting site when it comes to giving out a hot discount in the UK.

📊 Best Free Bets

Well, in the following table, we have provided you with five top operators that have top free bets on offer. You can use this bonus cash on whatever sporting event you like, which is great, since sometimes you will come across a promotion that is limited when it comes to the things you can use it on.

New Bookmakers

Best Bookmakers

Live betting

PayPal

Best Betting Offers

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1.

Myriadplay Sports

Myriadplay Sports

Bonus:

£10

Bet

18+ | New customers only. | Min deposit £10. Min turnover £15 | Skrill & Neteller not eligible. | T&C apply. | www.gambleaware.org

2.

GentlemanJim Sport

GentlemanJim Sport

Bonus:

–

Bet

18+ | T&C apply. | Play Responsibly | https://www.gambleaware.org/

3.

Betarno Sport

Betarno Sport

Bonus:

£20

Bet

18+ | New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of 20, min odds 1.5, stake not returned. 1X wager the winnings from the free bet. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits.| T&C apply. | https://www.gambleaware.org/

4.

Rhinobet Sports

Rhinobet Sports

Bonus:

£25BET25 GET £10 FREEBET

Bet

18+ New customer only. Place a minimum £25 bet on any selection with minimum odds of evens (2.0) and receive a £10 free bet upon bet settlement. Free bet expires after 7 days. Free bet is available once. | T&C apply. | GambleAware®: Gambling Help & Gambling Addiction - https://www.gambleaware.org/

5.

Bet442 Sport

Bet442 Sport

Bonus:

£20

Bet

18+. New Customers Only. Min deposit £20. Maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80). Token 2 & 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00). T&Cs Apply. | https://www.gambleaware.org/

One thing to keep in mind is that bonuses are being refreshed constantly as bookmakers are always looking for new ways to stand out. Thus, there is a chance that the one of the free bet bonuses above is not the same one being offered when you go to register with the bookmaker in question. If this is the case, we apologise for any inconvenience, but we are certain the new bonus offer will be as good.

⚖️ How the Best Gambling Sites in the UK Compare

When reading a lot of reviews, you have to try and keep all the important information in your mind so that you remember the key points for each bookmaker. If you end up forgetting what was said or mixing the information up, then you could end up opening an account with a sports betting site that you are not very fond of.

You would then have to go through the hassle of withdrawing any deposited money from your account and deleting your account. Thus, it is obviously best if you sign up with the right new gambling websites in the first place - rocket science, right?

Thus, with this in mind, we have decided to provide you with a table that compares the main aspects of all of the best betting sites that British sports betting fans can open an account with.

Betting Sites	Live Streaming	Mobile App	Cash-out
	Yes	Yes	Yes
	No	No	Yes
	Yes	Yes	Yes
	Yes	Yes	Yes
	No	No	Yes

So, as you can see from the above table, some of the newest sports betting sites can definitely compete with some of the older ones when it comes to some of the major aspects of any sportsbook. Therefore, you have another reason right here as to why you should never dismiss a bookmaker as one not worth signing up to just because they are new.

🏁 Sports Betting Guides

Above we have spoken mainly about our reviews and what we pay attention to when we are writing them. We have also discussed some of the best sports betting sites for those from the United Kingdom and provided you with more than enough information to help you find the best sportsbook for you. However, we are more than just a review site because there is more to wagering than just signing up with a bookmaker.

When you are placing a bet on sports, you will come across a variety of different types of bonuses for new customers, different kinds of free bets for existing punters, a cash out option, Asian handicaps, enhanced odds, and various payment methods.

It is important that you know as much as possible about all of these things when you are betting as it will ensure that you get the most out of your sports gambling experience. Once again, we have got your back because we have written in-depth guides for all these major topics, and you can find links to them below.

• Betting offers
• Cash out
• Free bets
• Asian handicap
• Enhanced odds
• Payment methods

🔄 Best Match Bonus UK Betting Sites

Above we gave you the hottest free bets of the month, but some online bookmakers offer a match deposit instead as their welcome bonus. This means that they will happily match your first deposit up to a particular value. For instance, if a bookie is offering a 100% match up to £100 and you deposit £100, you will get an extra £100 in your account, giving you a total of £200.

🔝 Top Sportsbooks Offering a Match Bonus

In the table below, we have given you two top UK betting sites that are offering quality match deposit bonuses at the moment. There are not many that do since the majority of top bookies tend to offer free bet bonuses to their players nowadays. In our opinion, neither type of bonus is better than the other, and it just depends on what it is that you are looking for.

Best Betting Sites Bonuses

1.

Myriadplay Sports

Myriadplay Sports

Bonus:

£10

Bet

18+ | New customers only. | Min deposit £10. Min turnover £15 | Skrill & Neteller not eligible. | T&C apply. | www.gambleaware.org

2.

GentlemanJim Sport

GentlemanJim Sport

Bonus:

–

Bet

18+ | T&C apply. | Play Responsibly | https://www.gambleaware.org/

3.

Betarno Sport

Betarno Sport

Bonus:

£20

Bet

18+ | New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of 20, min odds 1.5, stake not returned. 1X wager the winnings from the free bet. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits.| T&C apply. | https://www.gambleaware.org/

N.B. Just like with free bet bonuses, you should always remember to read the terms and conditions that apply to a match bonus before you go ahead and claim it. Failure to do so could see you lose your bonus, which you do not want to happen.

🚀 Best Odds UK Betting Sites

Whenever you are wagering on sporting events, you need to do so with the best odds around because this is how you make sure that you land the biggest profit should your bet, whatever it happens to be, go on to be a winning one. This is why it is vital that you search around before you commit to a sportsbook because the last thing you want to do is open an account with one bookie and then find another one that offers much better odds.

Even a slight difference in odds can make a huge different regarding the final potential profit. For instance, if you bet £10 on a horse to win at odds of 6.00 and they do, you will win £50. However, if you bet on them with another bookie with odds of 6.50, you will win £55. We know it is just £5, but if you miss out on £5 with every winning bet, then it will soon add up. If you miss out on £5 with 20 winning wagers, you will have lost a potential £100.

🔢 Top Sportsbooks Offering The Best Odds

Now, we know that it can be tedious looking around for the bookmakers with the best odds, which is why we have taken it upon ourselves to create a table that highlights five of the best sports betting sites around when it comes to the odds that are on offer. If you decide to open an account with any of these bookmakers, we are pretty sure that you will not have any complaints about their odds, regardless of the sports that you like to bet on.

New Bookmakers

Best Bookmakers

Live betting

PayPal

Top Sportsbooks Offering The Best Odds

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1.

Myriadplay Sports

Myriadplay Sports

Bonus:

£10

Bet

18+ | New customers only. | Min deposit £10. Min turnover £15 | Skrill & Neteller not eligible. | T&C apply. | www.gambleaware.org

2.

GentlemanJim Sport

GentlemanJim Sport

Bonus:

–

Bet

18+ | T&C apply. | Play Responsibly | https://www.gambleaware.org/

3.

Betarno Sport

Betarno Sport

Bonus:

£20

Bet

18+ | New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of 20, min odds 1.5, stake not returned. 1X wager the winnings from the free bet. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits.| T&C apply. | https://www.gambleaware.org/

4.

Rhinobet Sports

Rhinobet Sports

Bonus:

£25BET25 GET £10 FREEBET

Bet

18+ New customer only. Place a minimum £25 bet on any selection with minimum odds of evens (2.0) and receive a £10 free bet upon bet settlement. Free bet expires after 7 days. Free bet is available once. | T&C apply. | GambleAware®: Gambling Help & Gambling Addiction - https://www.gambleaware.org/

5.

Bet442 Sport

Bet442 Sport

Bonus:

£20

Bet

18+. New Customers Only. Min deposit £20. Maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80). Token 2 & 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00). T&Cs Apply. | https://www.gambleaware.org/

🫂 Why Trust the Selection of Mybettingsite.uk?

Everyone can say that they are trustworthy, but what matters the most are the opinions of others. Thus, below you can see what some of our loyal readers have been saying about us.

William Bates

"I enjoy in-play betting the most, especially for football, and I find the live guides of MyBettingSite to be invaluable. They provide us with real-time insights into which bookmakers are giving the most competitive odds and have the widest range of in-play markets. Their site is also very easy to navigate, which makes it simple to compare bookies. It is fair to say that MyBettingSite is an important tool in my live betting toolbox."

Anita Richards

"I always do my best to gamble responsibly, so I very much appreciate the emphasis that MyBettingSite puts on safe betting practices. Their guides on this topic have all the information that you need without being preachy. Their bookmaker reviews always include a section on the responsible gambling tools available on the site in question, which helps me pick bookies that align with my responsible gambling beliefs. It is very refreshing to see take this important matter so seriously."

Phil Peters

"MyBettingSite's coverage of niche sports has been extremely helpful to me. Their comparisons of (online betting sites) that offer markets on the less mainstream sports have given me insights into betting opportunities that I had not considered in the past. The knowledge that their experts have and their odds comparisons have allowed me to find value bets for eSports, chess, and Eurovision.

Andrea Giglio

"MyBettingSite.uk make sure that their reviews of new online bookmaker are unbiased, which has allowed me to find a number of hidden gems in the British market. Their detailed analysis of banking methods, security measures, and customer support fills me with confidence when looking for a (new betting account). I enjoy their opinions on mobile gambling experiences as this is my preferred way to bet, and I have found some quality (mobile phone) apps thanks to their insights."

❓ Frequently Asked Questions about UK Betting Sites

Author: Sheldon Taylor - Sports Betting Expert

I have now had a very in-depth look at all of these sports bookmakers, and it is safe to say that they did not disappoint me. In fact, they are so good that we do not reckon they would disappoint anyone. They have plenty of sports to bet on and provide competitive odds and plenty of markets for their sports.

Furthermore, they have plenty of banking options, very tasty Welcome Bonuses, top-quality customer support, and offer fantastic live streaming services. Overall, they have everything that you could ever hope for in betting sites or apps. Yes almost all of them have betting apps available on Android and iOS to give you a sports betting experience to remember if you sign up with them.

You could check out our William Hill review, before making a decision.